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Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.

How to promote your business and engage with people online by posting on social media platforms and blogging.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.