Marketing strategy
Understand your customers and choose the right marketing methods to reach them.
Also in this topic

• Your marketing plan
• SWOT analysis
• Your target market
• Product development
• Branding
• Pricing
• Marketing recruitment and management
• Exporting
• Retail
• Cost-effective marketing

Online marketing
Promote your business via email, content or search marketing, or sell online
Also in this topic

• Your website
• Ecommerce
• SEO
• Online and PPC advertising
• Email marketing
• Apps and online tools
• Content marketing

Social media
Learn how to use social networks to connect with customers and build relationships.
Also in this topic

• Twitter
• Facebook
• LinkedIn
• Instagram
• Pinterest
• Google Plus
• Social media strategy

Media advertising
Advertising puts the right message in front of the right people at the right time.
Also in this topic

• Media advertising strategy
• Press and directory advertising
• Writing an advertisement
• Billboards and outdoor advertising
• Radio, TV and cinema advertising
• Sponsorship

Customer care
Good customer care can help you develop better, more loyal customer relationships.
Also in this topic

• Understanding your customers
• Customer loyalty
• Customer service
• Selling more to existing customers
• Customer complaints

Sales
A sales strategy brings in the money that enables your business to survive and grow.
Also in this topic

• Sales strategy
• Sales lead generation
• Sales techniques and negotiations
• Sales management
• Sales presentations
• Tendering for contracts
• Sales tools and technology
• Telesales
• Sales agents and distributors

Market research
Market research gives you useful insights to help guide your business decisions.
Also in this topic

• New product research
• Questionnaires, surveys and focus groups
• Market analysis
• Benchmarking
• Choosing a market research agency

Direct marketing
Direct marketing can be a good way to generate sales from existing and new customers.
Also in this topic

• Running a direct mail campaign
• Creating a mailshot
• Your mailing list
• Leafleting
• Mobile and text marketing

Exhibitions and events
How displaying and networking at exhibitions and events can benefit your business.
Also in this topic

• Exhibiting
• Visiting a trade show
• Networking
• Holding your own event

PR
How to attract the attention of editors and journalists to get media coverage.
Also in this topic

• PR opportunities
• Handling bad publicity
• Writing a press release
• Building relationships with the media