Cost-effective marketing

How to market your business on a shoestring, and why measuring, testing and fine-tuning is the key to getting the biggest bang for your buck.

Nine ways to market your business online cheaply or for free, including social media, SEO and email.

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

If you really want to be successful in developing your business-to-business operation, here are five smart things you should do now.

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

Five steps to forming strategic marketing collaborations with other businesses - one of the most cost-effective ways to reach new audiences.

Partnerships and alliances are good for business. Big firms have always known this but alliances can bring significant benefits for small firms too.

Knowing what your customers value the most about your products can help you to identify areas where you can cut costs without losing product value.