Cost-effective marketing

How to market your business on a shoestring, and why measuring, testing and fine-tuning is the key to getting the biggest bang for your buck.

Effective cash flow management is vital so your business has the funding needed to keep trading. Our guide to controlling your cash with confidence.

Nine ways to market your business online cheaply or for free, including social media, SEO and email.

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.

If you have to cut costs and economise, you'll need to work out how to cut the dead wood without damaging the healthy parts of your business.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

12 golden rules to help grow your business in a recovering economy and exploit new opportunities, whilst still keeping your customers happy.

Knowing what your customers value the most about your products can help you to identify areas where you can cut costs without losing product value.

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

If you really want to be successful in developing your business-to-business operation, here are five smart things you should do now.

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

Five steps to forming strategic marketing collaborations with other businesses - one of the most cost-effective ways to reach new audiences.

Small firms have the edge when it comes to quality, service and exclusivity. Afsheen Latif discovers how you can turn size to your advantage

Partnerships and alliances are good for business. Big firms have always known this but alliances can bring significant benefits for small firms too.

This video discussion about marketing strategy for small firms covers the value of social media, PR and exhibitions, branded vehicles and more.