Cost-effective marketing

Any marketing activity takes time and, for the small business owner, time is money. Cost-effective marketing is about getting a measureable return.

 

Cost-effective marketing
ARTICLE

Cost-effective marketing - overview

How to market your business on a shoestring, and why measuring, testing and fine-tuning is the key to getting the biggest bang for your buck.

Woman holding out coins - improve your offer
Article

Ten ways to improve your offer

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

How to compete with bigger rivals
Article

How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

Article

How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

Article

Use market research to cut costs

Knowing what your customers value the most about your products can help you to identify areas where you can cut costs without losing product value.