Cost-effective marketing

Any marketing activity takes time and, for the small business owner, time is money. Cost-effective marketing is about getting a measureable return.

 

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Cost-effective marketing - overview

How to market your business on a shoestring, and why measuring, testing and fine-tuning is the key to getting the biggest bang for your buck.

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Ten ways to improve your offer

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

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Cut your costs with marketing

Knowing what your customers value the most about your products can help you to identify areas where you can cut costs without losing product value.

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How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

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How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?