Cost-effective marketing

How to market your business on a shoestring, and why measuring, testing and fine-tuning is the key to getting the biggest bang for your buck.

11 simple ways you can market and advertise your start up business on a tiny budget from social networking to online directories and email marketing.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

If you really want to be successful in developing your business-to-business operation, here are five smart things you should do now.