Holding your own event

How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.

Holding your own business event allows you to communicate your message and spotlight your product or service in front of a select audience, without competition from other exhibitors.

Before you book a predictable venue, it can be worth looking around for a more unusual setting that could turn your event into a special occasion.

Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.