Exhibiting

Trade fairs and consumer shows allow you to provide hands-on demonstrations to interested customers - and the return on investment is high.

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Exhibiting - overview

Exhibitions provide the chance to display or demonstrate your products and meet customers face-to-face. Learn how to make the most of exhibitions.

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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

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Setting exhibition and event objectives

Many people attend business shows with good intentions, aiming to meet people, do business and generate sales. But often their objectives are too vague, and either non-measurable or unrealistic.

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30 secrets to exhibiting success

30 top tips to help you get the best out of exhibiting, from designing your stand to the most effective ways to engage with prospective customers.

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Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

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Is your business ready to exhibit?

Exhibiting at trade shows can raise your profile and generate sales, if you're well-prepared. The groundwork you need to put in before going to a trade show, to maximise your success on the day..

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Planning your follow-up after an event

Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.