Getting started in digital advertising

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What you will learn with this guide

how pay-per-click advertising works

the benefits of pay-per-click

how to launch a PPC campaign

how to optimise your website

why web analytics matter

setting a budget and measuring returns

Research suggests that 87% of UK adults go online every day*. Most of us now buy online, too. If your business isn't found when people search online, you could be missing out on sales.

Grow your customer base

Find millions of new customers with Microsoft Advertising. New users get £100 in credit when they spend £20.

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