Your mailing list

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.

How to use a database to improve customer service and to support your marketing and sales efforts.

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Big data can give you insights into your customers and improve your marketing and sales results.

The key questions you need to answer to develop a successful customer segmentation strategy.

A guide to customer relationship management - CRM - and how can it help your small business

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

John Keating of Databroker explains how to source a mailing list for your marketing that is fit for purpose.