Your mailing list

An up-to-date marketing database is a goldmine of useful information with details of your customers, prospects and sales trends to help your business.

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ARTICLE

Your mailing list - overview

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

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ARTICLE

Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

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FAQS

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

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TOOL

Mailing list accuracy audit

Use Royal Mail's handy free mailing list accuracy audit to get a free assessment of the accuracy of your businesses' mailing records.

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ARTICLE

The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

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ARTICLE

Your guide to buying mailing lists

Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.