Your mailing list

An up-to-date marketing database is a goldmine of useful information with details of your customers, prospects and sales trends to help your business.

Your mailing list - overview

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

White database with marketing information written on them

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Orange melon cut into 12 segments

The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.