Your mailing list

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

Any business that handles and stores data and uses it for marketing purposes needs to make sure they're doing so legally.

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

All businesses that keep any information on living people must comply with the Data Protection Act. Your responsibilities under the Act.

Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?

The key questions you need to answer to develop a successful customer segmentation strategy.

Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.