Ten essential business social media apps

A man uses his phone to update his social media

Business social media apps take the stress out of staying social, making it easy to interact with new and existing clients and customers

In this round-up of the best social media apps for business, we identify ten apps that you should be using.

Facebook for business

Don’t believe the hype; Facebook is still the world’s biggest social media platform. While you can log in to Facebook on your computer, tablet or mobile, Facebook business apps make posting and interacting simple and effective. As well as interactions, you can post adverts too.


Is a messaging app social media? Absolutely – and WhatsApp is the king.

WhatsApp is free to use and can share messages across devices. The Facebook-owned platform provides encrypted messaging, which means you and your colleagues can be confident that your messages won’t be hacked.


Echofon automatically keeps unread tweets in sync between your computer, your iPhone and your iPad. It can notify you of mentions and messages. It stops any comment, question or complaint from being missed – which is powerful in protecting your online reputation.


Hootsuite enables you to post and interact on multiple social accounts, all from a single dashboard. You can use it to launch and manage marketing campaigns, identify and interact with uses, distribute targeted messages and track mentions.

It’s a one-stop social media management shop.


TweetDeck is a desktop and mobile app that helps you control Twitter and Facebook for your small business. You can create groups, search Twitter, manage multiple accounts, and post tweets or share photos, videos and links.


WordPress is an incredibly popular blogging platform and the basis for millions of websites around the world. The powerful WordPress mobile app enables you to publish and upload blogs from anywhere, simultaneously sharing them immediately across LinkedIn, Facebook and Twitter.


Buffer gives you the power to schedule Twitter, LinkedIn, Facebook, Instagram and Pinterest posts all in one place. It’s simple to use and offers a genuine alternative to Hootsuite and other posting platforms.


Cyfe monitors and analyses all your business data and marketing activity including email marketing, SEO, social media and web analytics – all from one dashboard. It’s the simplest way to stay up-to-date with your online impact.


Feedly is a popular tool that delivers all the news and blogs you need, tailor-made for you and in one place by providing a single platform on which to access your favourite bookmarks and RSS feeds.

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