Marketing blog

Is compliance killing the creative industries?

Date: 10 October 2018

By: Victoria Harrison

Is bad customer care damaging your business?

Date: 10 October 2018

By: Jamshed Chaudhary

Are sales slipping through your fingers?

Date: 3 October 2018

By: Helen Armour

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Five ways to leverage winning an award

One of the ways to establish your business in your sector is to win an award. You may know this but still fail to use the award to your advantage.

Date: 14 December 2015   By: Shweta Jhajharia

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How to get journalists on side

If you are doing your own PR then you may well be having a hard time figuring out why you are not getting a huge amount of coverage.

Date: 15 June 2015   By: Ashley Carr

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Eight secrets to help you get press coverage

Have you had your fingers burnt when hiring PR agents or agencies? Or do you just want to do your own PR but don’t know where to start?

Date: 22 April 2015   By: Amanda Ruiz

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Why you need some golden nuggets to get press coverage

You have a fabulous service, brand or product that you, your family and friends and a growing band of customers love - but why can't you get the press to fall in love with your offering?...

Date: 25 June 2014   By: Amanda Ruiz

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20 article ideas to get you writing again (and again)

Here is a list of different types of articles you can write for your website or blog. I hope it gives you a bit of inspiration if you are struggling with what to say.

Date: 1 December 2011   By: Sonja Jefferson

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How PR can help SMEs

When it comes to marketing communications, today’s SME manager has a wealth of tools, from classic print advertising to viral marketing. Whether you are looking for awareness or increased sales, you are spoilt for choice. But each tool is different. Effectiveness, in turn, means using subtle co...

Date: 1 September 2011   By: Bill Nichols

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Why you should openly share your genius

We don’t hard-sell now, it simply isn’t the “done” thing and it not only smacks of desperation, it’s downright rude. Nowadays it’s far more fun to be helpful.

Date: 25 August 2011   By: Sally Danbury

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The importance of images in PR

Many people think that PR is about press releases, text and words — which, to a certain extent it is. However, the importance of images cannot be underestimated.

Date: 18 April 2011   By: Ceri-Jane Hackling

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Creating case studies that sell

Packing your site with valuable content is the best way to showcase your operation – and case studies are the kings of valuable content. Demonstrating how you add value, case studies bring your website to life, and will always be clicked on by prospective buyers.

Date: 22 February 2011   By: Sharon Tanton