Marketing blog

You have a fabulous service, brand or product that you, your family and friends and a growing band of customers love - but why can't you get the press to fall in love with your offering?...

Here is a list of different types of articles you can write for your website or blog. I hope it gives you a bit of inspiration if you are struggling with what to say.

When it comes to marketing communications, today’s SME manager has a wealth of tools, from classic print advertising to viral marketing. Whether you are looking for awareness or increased sales, you are spoilt for choice. But each tool is different. Effectiveness, in turn, means using subtle co...

We don’t hard-sell now, it simply isn’t the “done” thing and it not only smacks of desperation, it’s downright rude. Nowadays it’s far more fun to be helpful.

Many people think that PR is about press releases, text and words — which, to a certain extent it is. However, the importance of images cannot be underestimated.

Packing your site with valuable content is the best way to showcase your operation – and case studies are the kings of valuable content. Demonstrating how you add value, case studies bring your website to life, and will always be clicked on by prospective buyers.