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How to generate hyper-targeted leads with PPC search ads
PPC search ads are shown to potential customers when they search using specific, pre-selected keywords or 'trigger' phrases. We explain how you can generate highly targeted leads with PPC ads.
Date: 28 March 2024 By:
Effective digital marketing for start ups
50% of UK start ups fail within three years. We share start up tips for surviving the Death Valley curve – that tricky period when your start up is operational but is yet to achieve positive cashflow.
Date: 20 March 2024 By:
Ideas to boost your ecommerce business' sales
A sale is not just about shifting old stock by offering a discount. It is a good opportunity to boost year-round conversions and build relationships with your customers.
Date: 19 March 2024 By:
Leverage the power of programmatic in 2024
Discover how brands can run effective programmatic campaigns using AI and machine learning to gather actionable insights without compromising consumer privacy.
Date: 15 March 2024 By:
Is a basic website good enough for your small business?
Do you really need a custom website or can you get away with building a website for your business using a site builder? We look at why using a professional will give you a more impactful result.
Date: 14 March 2024 By:
Understanding how advertising research shapes the customer
You will have many touchpoints with your customers on their journey from awareness to purchase. Understanding these touchpoints can help you optimise your strategies and drive conversions.
Date: 12 March 2024 By:
How to identify the source of poor-quality PPC ad leads
Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.
Date: 5 March 2024 By:
Selling art online: navigating the digital landscape
Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.
Date: 1 March 2024 By:
Your guide to winning with performance max campaigns
Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals
Date: 23 February 2024 By:
How marketers can use virtual reality to promote tourism
Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.
Date: 29 January 2024 By:
Software development failures: why projects fail
Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.
Date: 10 January 2024 By:
A review of the changes in PPC in 2023
We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.
Date: 9 January 2024 By:
12 email marketing tools to use in 2024
Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.
Date: 12 December 2023 By:
15 reasons to use project management apps
There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.
Date: 5 December 2023 By:
A guide to optimising your Amazon listings
Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.
Date: 21 November 2023 By:
Creator partnerships are not just about the money
We explore the key factors that make content creators decide to work with specific brands and what factors can damage working relationships.
Date: 14 November 2023 By:
How to create an advertising video that sells
Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.
Date: 20 October 2023 By: