Marketing blog

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Sponsorship is a unique industry, one that is growing as well as dramatically shifting.  At the moment, there seems to be an inertia amongst sponsorship agencies and brands at one end of the scale, while at the other end there is an active driving force pushing the industry into a more grown-up a...

I recently discovered that I was infringing trademark law on my website. We make homewares from recycled and vintage fabrics, and like many craft-based companies, one of our products has a Union Jack-inspired design. We had written: “Celebrate the Olympics in style with our Union Jack cushio...

We all want to be remembered and recommended. The best leads come via our contacts, because the ground-work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content — ...

It's no surprise to learn that brands are trying to monetise the audiences they have built.

The internet is a virtual bonanza of potential customers and clients if you know how to advertise your business. There are a lot of companies online trying to get into your pocket by offering services that will promote your business.

Sponsorship, once a symbol of corporate excess, is now finding its place within the business world—especially in the digital sector, where sponsors know how to best maximise ROI from these channels. By its nature sponsorship creates ideal digital marketing opportunities. It has the flexibility ...