Marketing blog

Is compliance killing the creative industries?

Date: 10 October 2018

By: Victoria Harrison

Is bad customer care damaging your business?

Date: 10 October 2018

By: Jamshed Chaudhary

Are sales slipping through your fingers?

Date: 3 October 2018

By: Helen Armour

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Outdoor advertising - how to get it right

Banners, posters and billboards get results for local businesses. The three fundamental things to get right when you buy outdoor advertising space.

Date: 22 August 2018   By: Remi Ashton

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How businesses can use animation for marketing

Animation is a powerful tool - most people find it very compelling. Three ways you can use animated films to give your business comms extra oomph.

Date: 2 July 2018   By:

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Why most people can't spot a paid ad on Google

Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.

Date: 4 September 2017   By: Thomas Stocks

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Why traditional billboards are still delivering results

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Date: 3 January 2017   By: Paul Inman of Air Outdoor

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The changing face of sponsorship

Sponsorship is a unique industry, one that is growing as well as dramatically shifting.  At the moment, there seems to be an inertia amongst sponsorship agencies and brands at one end of the scale, while at the other end there is an active driving force pushing the industry into a more grown-up a...

Date: 4 April 2012   By: Jackie Fast

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Nine ways to market your business with an Olympic theme without breaking the law

I recently discovered that I was infringing trademark law on my website. We make homewares from recycled and vintage fabrics, and like many craft-based companies, one of our products has a Union Jack-inspired design. We had written: “Celebrate the Olympics in style with our Union Jack cushio...

Date: 22 March 2012   By: Catherine Lloyd-Evans

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Six rules for writing memorable content

We all want to be remembered and recommended. The best leads come via our contacts, because the ground-work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content — ...

Date: 22 September 2011   By: Sharon Tanton

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Can Facebook and YouTube become sponsorship platforms?

It's no surprise to learn that brands are trying to monetise the audiences they have built.

Date: 14 July 2011   By: Jackie Fast

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11 cheap (or free) advertising methods to grow your business

The internet is a virtual bonanza of potential customers and clients if you know how to advertise your business. There are a lot of companies online trying to get into your pocket by offering services that will promote your business.

Date: 2 March 2011   By: Daniel Offer

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Surge in Digital Sponsorship

Sponsorship, once a symbol of corporate excess, is now finding its place within the business world—especially in the digital sector, where sponsors know how to best maximise ROI from these channels. By its nature sponsorship creates ideal digital marketing opportunities. It has the flexibility ...

Date: 17 February 2010   By: Jackie Fast