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Latest blogs

COVID-19: Three essential marketing tips for dealing with the crisis

Date: 2 April 2020


Build a content marketing strategy to protect your business

Date: 30 March 2020


Tech trends that will change the world of marketing

Date: 26 March 2020


A café owner sits on a chair outside his premises - small business concept.

Four simple ways to build your business’ profile

Regardless of the sector you are in, smart marketing can bring new customers flocking to your door. Four ways to maximize your business growth.

Date: 18 March 2020 By:

The staff at a small business discuss marketing strategies around a meeting table.

Six big business marketing strategies for small firms

Small enterprises can learn a lot from how established brands approach marketing. Six big business strategies that you could repurpose for your firm.

Date: 12 March 2020 By:

A happy team smile and chat in a business meeting - effective team concept.

How to create a cohesive in-house marketing team

While technologies can come in handy, successful marketing still needs motivated teams working well together. Promoting interpersonal cohesion.

Date: 6 March 2020 By:

A male restaurant owner stands outside his successful business - strong brand concept.

Ten ways to strengthen your brand's reputation

It takes time to build up a recognised brand that people know they can trust. But you don’t have to sit around waiting - take these practical steps.

Date: 4 March 2020 By:

An entrepreneur hows a lightbulb in his hands with the word brand written inside it

Human synergy: becoming one with your business brand

A consistent brand image helps customers understand what your business stands for. How can you ensure your personal and business brand align?

Date: 25 February 2020 By:

A relaxed freelancer takes notes and works remotely on her laptop in a coffee shop.

Six ways to safeguard your mental health as a freelancer

While there are many benefits to going freelance, there are plenty of potential challenges, trials and tribulations as well. How to stay healthy.

Date: 13 February 2020 By:

A businessman hands over his business card to a potential client or customer.

Contemporary marketing: using print to make an impression

If you want clients to remember your business, you need to present your brand as professional, but also unique. How to make an impact with print.

Date: 29 January 2020 By:

Happy staff work in a morally principled office and refer to the code of ethics.

Alternative ways to showcase your business ethics

To foster a purposeful, principled work environment, the onus is on you to set and maintain high ethical standards. How to demonstrate your values.

Date: 2 December 2019 By:

A business owner smiles happily in his office while his employees chat in the background.

Seven tips for becoming a stronger business owner

Starting up is exciting - but being the person in charge can bring a lot of pressure. How to build your skills and resilience for long-term success.

Date: 28 November 2019 By:

A mum sits and looks at her advertising messages on a laptop with a young baby on her lap.

Marketing to new parents - the dos and don’ts

A huge number of new parents feel overwhelmed when it comes to choosing the right products for their baby. How to stand out from the competition.

Date: 4 November 2019 By:

A creative team discuss online branding with a colour wheel and imagery.

Five sure-fire ways to ensure brand consistency online

Consistently using one name, logo, colour palette and tone of voice everywhere online will help customers recognize and remember you. Five tips.

Date: 12 September 2019 By:

A young business man works on his laptop in the departure lounge while waiting for his business flight

Seven ways to save money on your business flights

Business travel can be a costly affair. Here are seven ways to save money and reduce the cost of your business flights and travel.

Date: 3 September 2019 By:

A diverse start up team meet to discuss plans for marketing their cryptocurrency company

Marketing strategies for start ups and cryptocurrency companies

Competition is fierce when launching a cryptocurrency or start up business. A robust marketing strategy is critical to success. Here's how to get it right.

Date: 27 August 2019 By:

A loans agent shows a lending proposal to a young couple and closes the deal.

Four marketing strategies for loans businesses

Any business needs to keep a steady flow of customers coming through its doors - and loans agencies are no exception. How to attract more clients.

Date: 23 August 2019 By:

A recruiter meets a new client or candidate in a modern start-up office.

Recruitment agencies - four steps to a successful marketing strategy

If you’re starting a new agency business, marketing is a must to get your new venture off the ground. Four elements you need to be on top off.

Date: 5 August 2019 By:

A businessman looks at his new branding and logo design and realises he's made a mistake.

Logo design mistakes to avoid at all costs

Great branding is key to creating the right customer perceptions of your firm. Getting it wrong, on the other hand… Major mistakes to steer clear of.

Date: 25 July 2019 By:

A creative team are surprised by the efficiency of an agile work stream

The secret to creative operations success - infographic

There's no doubt that creative operations is a young and rapidly evolving field. Read key insights on the industry in 2019 in this infographic.

Date: 10 July 2019 By:

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