START-UP AND SME RESOURCES
Marketing blog
Latest blogs
Blog
Five sure-fire ways to ensure brand consistency online
Consistently using one name, logo, colour palette and tone of voice everywhere online will help customers recognize and remember you. Five tips.
Date: 12 September 2019 By:
Blog
Seven ways to save money on your business flights
Business travel can be a costly affair. Here are seven ways to save money and reduce the cost of your business flights and travel.
Date: 3 September 2019 By:
Blog
Marketing strategies for start ups and cryptocurrency companies
Competition is fierce when launching a cryptocurrency or start up business. A robust marketing strategy is critical to success. Here's how to get it right.
Date: 27 August 2019 By:
Blog
Four marketing strategies for loans businesses
Any business needs to keep a steady flow of customers coming through its doors - and loans agencies are no exception. How to attract more clients.
Date: 23 August 2019 By:
Blog
Recruitment agencies - four steps to a successful marketing strategy
If you’re starting a new agency business, marketing is a must to get your new venture off the ground. Four elements you need to be on top off.
Date: 5 August 2019 By:
Blog
Logo design mistakes to avoid at all costs
Great branding is key to creating the right customer perceptions of your firm. Getting it wrong, on the other hand… Major mistakes to steer clear of.
Date: 25 July 2019 By:
Blog
The secret to creative operations success - infographic
There's no doubt that creative operations is a young and rapidly evolving field. Read key insights on the industry in 2019 in this infographic.
Date: 10 July 2019 By:
Blog
The critical elements of a franchise marketing plan
Franchise businesses are thriving in the UK. These tips will help you develop a marketing strategy for your franchise business.
Date: 24 June 2019 By:
Blog
Do customers really care if you go green?
If your business doesn't limit its impact on the environment, consumers will notice - and they vote with their wallets. What you need to know.
Date: 19 June 2019 By:
Blog
Six steps to designing a great business logo
Your logo is the cornerstone of your business branding - a good one reinforces your firm’s image and values. Follow these steps to success.
Date: 3 June 2019 By:
Blog
Think you have a marketing strategy? Think again
You know you need a marketing strategy. But do you really know what needs to be in one - and, crucially, how to apply it in the real world?
Date: 15 May 2019 By:
Blog
Marketing and HR - how collaboration can bring benefits to both
Although you hope that staff across your business are collaborating and sharing knowledge, sometimes people need a little nudge. Where to start?
Date: 15 May 2019 By:
Blog
Branding basics - the 12 brand archetypes
A strong brand is invaluable when you're looking to engage with the right target audience. How matching your imagery to an archetype can help.
Date: 15 May 2019 By:
Blog
Why big data is the ultimate resource for sales and marketing
Data is valuable for businesses - and big data could help you unlock amazing insights about customer habits, behaviour and interests. Here's how.
Date: 9 May 2019 By:
Blog
Brand culture: What millennials expect from the 2019 workplace
All employers are in the competition to attract talent from the millennial generation. So, what are millennials after in the workplace?
Date: 16 April 2019 By:
Blog
When should your business consider expanding into international markets?
As tempting as trading internationally may be, you shouldn't consider trading overseas until you have the finances, team and market research in place.
Date: 8 April 2019 By:
Blog
How branding can power your small business to success
In today's digitised world, driving consumer recognition and loyalty through branding is crucial - even for the smallest of businesses. Start here.
Date: 1 April 2019 By: