START-UP AND SME RESOURCES
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Latest blogs
Blog
Do customers really care if you go green?
If your business doesn't limit its impact on the environment, consumers will notice - and they vote with their wallets. What you need to know.
Date: 19 June 2019 By:
Blog
Six steps to designing a great business logo
Your logo is the cornerstone of your business branding - a good one reinforces your firm’s image and values. Follow these steps to success.
Date: 3 June 2019 By:
Blog
Think you have a marketing strategy? Think again
You know you need a marketing strategy. But do you really know what needs to be in one - and, crucially, how to apply it in the real world?
Date: 15 May 2019 By:
Blog
Marketing and HR - how collaboration can bring benefits to both
Although you hope that staff across your business are collaborating and sharing knowledge, sometimes people need a little nudge. Where to start?
Date: 15 May 2019 By:
Blog
Branding basics - the 12 brand archetypes
A strong brand is invaluable when you're looking to engage with the right target audience. How matching your imagery to an archetype can help.
Date: 15 May 2019 By:
Blog
Why big data is the ultimate resource for sales and marketing
Data is valuable for businesses - and big data could help you unlock amazing insights about customer habits, behaviour and interests. Here's how.
Date: 9 May 2019 By:
Blog
Brand culture: What millennials expect from the 2019 workplace
All employers are in the competition to attract talent from the millennial generation. So, what are millennials after in the workplace?
Date: 16 April 2019 By:
Blog
When should your business consider expanding into international markets?
As tempting as trading internationally may be, you shouldn't consider trading overseas until you have the finances, team and market research in place.
Date: 8 April 2019 By:
Blog
How branding can power your small business to success
In today's digitised world, driving consumer recognition and loyalty through branding is crucial - even for the smallest of businesses. Start here.
Date: 1 April 2019 By:
Blog
Five essential tips for new high street retailers
Retail can be challenging, there's no doubt about it - but with good planning and plenty of energy, you can make a success of your new venture.
Date: 17 January 2019 By:
Blog
Three golden rules for customer care in retail
As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.
Date: 7 January 2019 By:
Blog
The three keys to successful recruitment
Recruiting and retaining great employees gives your brand a competitive edge. How to position your business to attract the very best talent.
Date: 3 December 2018 By:
Blog
Eight great uses for promotional merchandise
It's not all mousemats and pens. Creative branded gifts can put a smile on someone's face - and send their business your way. Eight benefits.
Date: 28 November 2018 By:
Blog
Seven reasons to consider Lean/Agile marketing
Lean/Agile thinking makes marketing teams more productive and responsive to changing consumer markets. Why you should consider making the switch.
Date: 8 November 2018 By:
Blog
Build brand awareness with promotional gadgets
Branded gifts increase the visibility of your business - but why stick to a predictable calendar or mouse mat? Gadgets could be the way to go.
Date: 7 November 2018 By:
Blog
Measure your marketing ROI with call tracking
According to Dan Zarrella: "Marketing without data is like driving with your eyes closed". How to gather performance insights with your phone system.
Date: 26 October 2018 By:
Blog
Seven steps to a digital strategy that gets big results
A properly designed and developed digital strategy can take your start-up from zero to hero. Gemma Went shares her simple seven-step framework.
Date: 25 September 2018 By: