Marketing blog

It's not all mousemats and pens. Creative branded gifts can put a smile on someone's face - and send their business your way. Eight benefits.

Lean/Agile thinking makes marketing teams more productive and responsive to changing consumer markets. Why you should consider making the switch.

Branded gifts increase the visibility of your business - but why stick to a predictable calendar or mouse mat? Gadgets could be the way to go.

According to Dan Zarrella: "Marketing without data is like driving with your eyes closed". How to gather performance insights with your phone system.

A properly designed and developed digital strategy can take your start-up from zero to hero. Gemma Went shares her simple seven-step framework.

When it comes to marketing, online platforms are becoming increasingly saturated - not to mention expensive. Try an unconventional approach.

If you're at the helm of a new business and want to get your brand into the minds of the public, don't miss these three key opportunities.

To deliver a great customer experience, you need a strategy to make best use of the different marketing channels. Here's what to keep in mind.

Niche marketing works because it allows you to target messages that engage the emotions. Shweta Jhajharia warns against trying to appeal to everyone.

Many businesses take a scattergun approach when they advertise job vacancies. Focus your search to save time and money; and find a better candidate.

An at-a-glance guide to GDPR in the form of five simple GIFs so UK small businesses can prepare for the new rules on data protection.

To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

It's hard to overstate the importance of brand recognition, but how do you go about building it, and on a tight budget? Try pop-up marketing.

Best-selling marketing author Dee Blick explains how to find new groups of prospects in seven steps so you can convert them into customers.