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Marketing blog
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Eight great uses for promotional merchandise
It's not all mousemats and pens. Creative branded gifts can put a smile on someone's face - and send their business your way. Eight benefits.
Date: 28 November 2018 By: Paul Ashworth
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Seven reasons to consider Lean/Agile marketing
Lean/Agile thinking makes marketing teams more productive and responsive to changing consumer markets. Why you should consider making the switch.
Date: 8 November 2018 By: Pavel Naydenov
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Build brand awareness with promotional gadgets
Branded gifts increase the visibility of your business - but why stick to a predictable calendar or mouse mat? Gadgets could be the way to go.
Date: 7 November 2018 By: Maikii
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Measure your marketing ROI with call tracking
According to Dan Zarrella: "Marketing without data is like driving with your eyes closed". How to gather performance insights with your phone system.
Date: 26 October 2018 By: Elena Volozova
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Seven steps to a digital strategy that gets big results
A properly designed and developed digital strategy can take your start-up from zero to hero. Gemma Went shares her simple seven-step framework.
Date: 25 September 2018 By: Gemma Went
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Four ways to promote your business with stickers
When it comes to marketing, online platforms are becoming increasingly saturated - not to mention expensive. Try an unconventional approach.
Date: 12 September 2018 By: StickerYou.com
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Three cheap ways to boost your brand profile
If you're at the helm of a new business and want to get your brand into the minds of the public, don't miss these three key opportunities.
Date: 22 August 2018 By: Victoria Harrison
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How to market your business by listening to the crowd
Build a community through crowdfunding, and you'll benefit from a loyal crowd of supporters as well as finance. John Auckland of TribeFirst explains.
Date: 9 August 2018 By: John Auckland
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Three golden rules for customer care in retail
As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.
Date: 6 August 2018 By: Victoria Harrison
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How to create an effective multichannel marketing plan
To deliver a great customer experience, you need a strategy to make best use of the different marketing channels. Here's what to keep in mind.
Date: 3 April 2018 By: Janice Garman
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Are you tapping into the 'purple pound'?
Around one in five people in the UK is living with a disability - and yet their needs are often overlooked by businesses. How to target this market.
Date: 12 March 2018 By: Billy Leonard
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New Year, new marketing campaign
The New Year is the perfect time to review your marketing strategy, channel and messages. Five top tips for giving your marketing a new lease of life.
Date: 19 February 2018 By: Amo Sokhi
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The power of niche: why targeting works
Niche marketing works because it allows you to target messages that engage the emotions. Shweta Jhajharia warns against trying to appeal to everyone.
Date: 11 December 2017 By: Shweta Jhajharia
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Three ways to test the strength of your USP
Just how special is your unique selling proposition (USP)? Shweta Jhajharia suggests three ways to test your USP in order to improve it.
Date: 28 November 2017 By: Shweta Jhajharia
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Five mistakes to avoid with your product packaging
The right packaging design is critical to the success of your product. But are you making any of these five mistakes with your product packaging?
Date: 8 November 2017 By: Costea Lestoc
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The best way to market your job vacancies
Many businesses take a scattergun approach when they advertise job vacancies. Focus your search to save time and money; and find a better candidate.
Date: 6 November 2017 By: Billy Leonard