Marketing blog

Latest blogs

Develop a winning start up marketing strategy

Date: 30 June 2022

By:

Three keys to successful marketing from the experts

Date: 28 June 2022

By:

Celebrating a successful marketing campaign
Blog

Develop a winning start up marketing strategy

Developing a marketing strategy is one of the first tasks for any new business. Find out how to develop your marketing strategy.

Date: 30 June 2022 By:

Two women assess the results of the marketing campaign
Blog

Three keys to successful marketing from the experts

Marketing campaigns are how you make target customers aware of your business and products or services. We share three tips for successful marketing.

Date: 28 June 2022 By:

A builder merchant checks his social media profiles and makes an update
Blog

Ten digital marketing strategies for building material suppliers

Building material suppliers rely too often on tried and tested marketing methods. But competition is fierce, and marketing has evolved. Discover ten digital marketing strategies.

Date: 16 June 2022 By:

A small busines team planning their next steps
Blog

Five actionable tips to grow your small business

Starting and growing a small business is not always straightforward and success is not guaranteed. Discover five tips that can turn the odds in your favour.

Date: 13 June 2022 By:

Glasses resting on documents
Blog

The three 'must haves' for any new business owner

Starting a new business can feel an overwhelming process, but it doesn't need to be. Making sure that you start as you mean to go on is key, or you could find that early mistakes rear their ugly heads eventually – something no business owner would wish upon themselves.

Date: 20 May 2022 By:

A small business marketer carries out market research for planning purposes
Blog

How to create an effective marketing plan for your start up business

The UK start up scene is thriving, and small businesses are attracting record levels of invest. So, how do you attract customers in a competitive market? You need an effective marketing plan.

Date: 13 May 2022 By:

Image representing market segmentation
Blog

How to segment your market efficiently

Research suggests that 85% of product launches fail due to poor market segmentation. We share five ways to segment your customer base.

Date: 5 May 2022 By:

Flashcard on top of laptop, with the writing: account-based marketing
Blog

ABM: What it is and how it can help you

Account-based marketing/ABM is a substantial way to get more high-quality leads, increasing the efficiency of your marketing efforts. Read on if you’re looking to improve your marketing.

Date: 14 March 2022 By:

A woman works on a multi channel marketing campaign
Blog

How to create a digital brand identity

It is easy for new business owners or a start-up to struggle when trying to develop a digital brand! Here's three easy steps for making your brand identity stand out from the competition.

Date: 9 March 2022 By:

A marketeer uses the 7ps method to improve her marketing
Blog

Marketing models to help you plan your future campaigns

Marketing models are more than just a paper exercise. They can help you assess where your marketing campaign, strategy or product can be improved. Discover three of the most popular.

Date: 9 March 2022 By:

A man holds a card saying integrated marketing
Blog

Everything you need to know about integrated marketing

Running a multi-channel marketing campaign? Keep your house in order and a consistent message going out to customers - whatever the platform - by utilising integrated marketing.

Date: 9 March 2022 By:

Portrait of smiling accountant sat at desk in his office.
Blog

Improve your marketing skills as an accountant

Tips and techniques that can help an accountant improve their marketing skills and attract new customers.

Date: 1 February 2022 By:

Marketers plan their strategy
Blog

Top tips for running a quality marketing campaign

Being small doesn't mean you can't create a quality marketing campaign. These top tips will help you run a quality marketing campaign.

Date: 1 February 2022 By:

A woman uses an app on her mobile phone
Blog

The ins and outs of app marketing

If you're creating an app, you will need to market it. But what is app advertising and how is it different to marketing any other product?

Date: 1 February 2022 By:

Elements of brand awareness represented on wooden blocks
Blog

How to improve brand awareness

Having a recognisable brand can help you win and retain customers but how do you do that as a small business? Discover some simple ideas to improve your brand.

Date: 1 February 2022 By:

A marketing team looking at the results from their marketing strategy
Blog

Six factors that can affect your marketing strategy

No matter how well you plan your marketing, there are always factors that can derail your plans. We look at the six factors that can adversely influence your marketing.

Date: 19 January 2022 By:

Crypto marketing strategy increases its value
Blog

The fundamentals for all great crypto marketing strategies

How to create a marketing strategy for your cryptocurrency business that will attract consumers and grow your brand presence.

Date: 14 January 2022 By:

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.