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Marketing blog
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Four ways to promote your business with stickers
When it comes to marketing, online platforms are becoming increasingly saturated - not to mention expensive. Try an unconventional approach.
Date: 12 September 2018 By: StickerYou.com
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Three cheap ways to boost your brand profile
If you're at the helm of a new business and want to get your brand into the minds of the public, don't miss these three key opportunities.
Date: 22 August 2018 By: Victoria Harrison
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How to market your business by listening to the crowd
Build a community through crowdfunding, and you'll benefit from a loyal crowd of supporters as well as finance. John Auckland of TribeFirst explains.
Date: 9 August 2018 By: John Auckland
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Three golden rules for customer care in retail
As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.
Date: 6 August 2018 By: Victoria Harrison
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How to create an effective multichannel marketing plan
To deliver a great customer experience, you need a strategy to make best use of the different marketing channels. Here's what to keep in mind.
Date: 3 April 2018 By: Janice Garman
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Are you tapping into the 'purple pound'?
Around one in five people in the UK is living with a disability - and yet their needs are often overlooked by businesses. How to target this market.
Date: 12 March 2018 By: Billy Leonard
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New Year, new marketing campaign
The New Year is the perfect time to review your marketing strategy, channel and messages. Five top tips for giving your marketing a new lease of life.
Date: 19 February 2018 By: Amo Sokhi
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The power of niche: why targeting works
Niche marketing works because it allows you to target messages that engage the emotions. Shweta Jhajharia warns against trying to appeal to everyone.
Date: 11 December 2017 By: Shweta Jhajharia
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Three ways to test the strength of your USP
Just how special is your unique selling proposition (USP)? Shweta Jhajharia suggests three ways to test your USP in order to improve it.
Date: 28 November 2017 By: Shweta Jhajharia
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Five mistakes to avoid with your product packaging
The right packaging design is critical to the success of your product. But are you making any of these five mistakes with your product packaging?
Date: 8 November 2017 By: Costea Lestoc
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The best way to market your job vacancies
Many businesses take a scattergun approach when they advertise job vacancies. Focus your search to save time and money; and find a better candidate.
Date: 6 November 2017 By: Billy Leonard
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GDPR made easy - in five animated GIFs
An at-a-glance guide to GDPR in the form of five simple GIFs so UK small businesses can prepare for the new rules on data protection.
Date: 23 October 2017 By: Virtual College
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Admit it: are you a copycat marketer?
Two-thirds of business owners admit that they get inspiration for their marketing from their competitors and regularly copy what they do.
Date: 25 September 2017 By: Mark Scully
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Why your business needs a marketing avatar
To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.
Date: 29 August 2017 By: Shweta Jhajharia
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Three things to remember during a rebrand
Rebranding can be risky says Vilayte Essa. Make sure you involve your team and your customers in the process and use market research to guide you.
Date: 18 May 2017 By: Vilayte Essa
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Three ways to drive growth in your small business
Build traffic, capture leads and stand out from the crowd with original branding - Ian Kirk on three ways to grow your small business.
Date: 26 April 2017 By: Ian Kirk