Marketing blog

Is compliance killing the creative industries?

Date: 10 October 2018

By: Victoria Harrison

Is bad customer care damaging your business?

Date: 10 October 2018

By: Jamshed Chaudhary

Are sales slipping through your fingers?

Date: 3 October 2018

By: Helen Armour

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Seven steps to a digital strategy that gets big results

A properly designed and developed digital strategy can take your start-up from zero to hero. Gemma Went shares her simple seven-step framework.

Date: 25 September 2018   By: Gemma Went

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Four ways to promote your business with stickers

When it comes to marketing, online platforms are becoming increasingly saturated - not to mention expensive. Try an unconventional approach.

Date: 12 September 2018   By: StickerYou.com

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Three cheap ways to boost your brand profile

If you're at the helm of a new business and want to get your brand into the minds of the public, don't miss these three key opportunities.

Date: 22 August 2018   By: Victoria Harrison

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How to market your business by listening to the crowd

Build a community through crowdfunding, and you'll benefit from a loyal crowd of supporters as well as finance. John Auckland of TribeFirst explains.

Date: 9 August 2018   By: John Auckland

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Three golden rules for customer care in retail

As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.

Date: 6 August 2018   By: Victoria Harrison

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How to create an effective multichannel marketing plan

To deliver a great customer experience, you need a strategy to make best use of the different marketing channels. Here's what to keep in mind.

Date: 3 April 2018   By: Janice Garman

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Are you tapping into the 'purple pound'?

Around one in five people in the UK is living with a disability - and yet their needs are often overlooked by businesses. How to target this market.

Date: 12 March 2018   By: Billy Leonard

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New Year, new marketing campaign

The New Year is the perfect time to review your marketing strategy, channel and messages. Five top tips for giving your marketing a new lease of life.

Date: 19 February 2018   By: Amo Sokhi

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The power of niche: why targeting works

Niche marketing works because it allows you to target messages that engage the emotions. Shweta Jhajharia warns against trying to appeal to everyone.

Date: 11 December 2017   By: Shweta Jhajharia

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Three ways to test the strength of your USP

Just how special is your unique selling proposition (USP)? Shweta Jhajharia suggests three ways to test your USP in order to improve it.

Date: 28 November 2017   By: Shweta Jhajharia

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Five mistakes to avoid with your product packaging

The right packaging design is critical to the success of your product. But are you making any of these five mistakes with your product packaging?

Date: 8 November 2017   By: Costea Lestoc

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The best way to market your job vacancies

Many businesses take a scattergun approach when they advertise job vacancies. Focus your search to save time and money; and find a better candidate.

Date: 6 November 2017   By: Billy Leonard

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GDPR made easy - in five animated GIFs

An at-a-glance guide to GDPR in the form of five simple GIFs so UK small businesses can prepare for the new rules on data protection.

Date: 23 October 2017   By: Virtual College

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Admit it: are you a copycat marketer?

Two-thirds of business owners admit that they get inspiration for their marketing from their competitors and regularly copy what they do.

Date: 25 September 2017   By: Mark Scully

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Why your business needs a marketing avatar

To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

Date: 29 August 2017   By: Shweta Jhajharia

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Three things to remember during a rebrand

Rebranding can be risky says Vilayte Essa. Make sure you involve your team and your customers in the process and use market research to guide you.

Date: 18 May 2017   By: Vilayte Essa

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Three ways to drive growth in your small business

Build traffic, capture leads and stand out from the crowd with original branding - Ian Kirk on three ways to grow your small business.

Date: 26 April 2017   By: Ian Kirk