Show blogs by topic:

News image
BLOG

Search strategy: for best results, combine UX and SEO

SEO is about more than keywords and link-building. Site speed, user experience (UX) and content are all key factors in an effective SEO strategy.

Date: 14 November 2017   By: Jon Wade

News image
BLOG

Improve your online advertising results

Online marketing can be time-consuming and costly for small firms with limited resources. Online advertising tools like SeeLocal can help.

Date: 9 November 2017   By: Lucie Mason

News image
BLOG

Five mistakes to avoid with your product packaging

The right packaging design is critical to the success of your product. But are you making any of these five mistakes with your product packaging?

Date: 8 November 2017   By: Costea Lestoc

News image
BLOG

The best way to market your job vacancies

Many businesses take a scattergun approach when they advertise job vacancies. Focus your search to save time and money; and find a better candidate.

Date: 6 November 2017   By: Billy Leonard

News image
BLOG

Taking online payments the customer-friendly way

Why offering payment via Direct Debit with an online payment service could improve customer experience and transform your business for the better.

Date: 27 October 2017   By: Billy Leonard

News image
BLOG

GDPR made easy - in five animated GIFs

An at-a-glance guide to GDPR in the form of five simple GIFs so UK small businesses can prepare for the new rules on data protection.

Date: 23 October 2017   By: Virtual College

News image
BLOG

SMS bootcamp: tracking, analysis and follow-up

Holly Barber explains how to track the result of your text marketing campaigns, analyse results, follow up with customers and boost conversions.

Date: 16 October 2017   By: Holly Barber

News image
BLOG

GDPR is coming - but are you ready?

General Data Protection Regulation (GDPR) becomes law in May 2018. Luke Barlow explains what the new guidelines mean for small businesses.

Date: 9 October 2017   By: Luke Barlow

News image
BLOG

How to choose supply chain management software

Supply Chain Management Software (SCMS) can help you streamline processes, improve customer service, tighten up efficiency and boost profits.

Date: 27 September 2017   By: Christine Moore

News image
BLOG

Admit it: are you a copycat marketer?

Two-thirds of business owners admit that they get inspiration for their marketing from their competitors and regularly copy what they do.

Date: 25 September 2017   By: Mark Scully

News image
BLOG

Can you afford to ignore video in your marketing?

A video has the power of a million words, it appeals to all our senses and can strongly influence consumer behaviour says Matt Gardner of Vebu.

Date: 18 September 2017   By: Matt Gardner

News image
BLOG

Ranking for zero with Google's featured snippets

The number 1 spot on Google is now number 2. To get noticed, you need to appear as a Google Featured Snippet.

Date: 11 September 2017   By: Denis Butler

News image
BLOG

Turbo-charge your online sales in a week

The eCommerce MasterPlan Virtual Summit 2017 offers a week of access to in-depth advice from Chloë Thomas and more than 20 other ecommerce experts.

Date: 4 September 2017   By: Chloë Thomas

News image
BLOG

Why most people can't spot a paid ad on Google

Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.

Date: 4 September 2017   By: Thomas Stocks

News image
BLOG

Why your business needs a marketing avatar

To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

Date: 29 August 2017   By: Shweta Jhajharia

News image
BLOG

The fastest way to lose a customer

Do you know how your customers would prefer to contact you? Dave Millett explains how to avoid common customer communication mistakes.

Date: 21 August 2017   By: Dave Millett