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Search strategy: for best results, combine UX and SEO

SEO is about more than keywords and link-building. Site speed, user experience (UX) and content are all key factors in an effective SEO strategy.

Date: 14 November 2017   By: Jon Wade

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Improve your online advertising results

Online marketing can be time-consuming and costly for small firms with limited resources. Online advertising tools like SeeLocal can help.

Date: 9 November 2017   By: Lucie Mason

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Five mistakes to avoid with your product packaging

The right packaging design is critical to the success of your product. But are you making any of these five mistakes with your product packaging?

Date: 8 November 2017   By: Costea Lestoc

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The best way to market your job vacancies

Many businesses take a scattergun approach when they advertise job vacancies. Focus your search to save time and money; and find a better candidate.

Date: 6 November 2017   By: Billy Leonard

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Taking online payments the customer-friendly way

Why offering payment via Direct Debit with an online payment service could improve customer experience and transform your business for the better.

Date: 27 October 2017   By: Billy Leonard

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GDPR made easy - in five animated GIFs

An at-a-glance guide to GDPR in the form of five simple GIFs so UK small businesses can prepare for the new rules on data protection.

Date: 23 October 2017   By: Virtual College

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SMS bootcamp: tracking, analysis and follow-up

Holly Barber explains how to track the result of your text marketing campaigns, analyse results, follow up with customers and boost conversions.

Date: 16 October 2017   By: Holly Barber

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GDPR is coming - but are you ready?

General Data Protection Regulation (GDPR) becomes law in May 2018. Luke Barlow explains what the new guidelines mean for small businesses.

Date: 9 October 2017   By: Luke Barlow