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Admit it: are you a copycat marketer?

Two-thirds of business owners admit that they get inspiration for their marketing from their competitors and regularly copy what they do.

Date: 25 September 2017   By: Mark Scully

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Can you afford to ignore video in your marketing?

A video has the power of a million words, it appeals to all our senses and can strongly influence consumer behaviour says Matt Gardner of Vebu.

Date: 18 September 2017   By: Matt Gardner

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Ranking for zero with Google's featured snippets

The number 1 spot on Google is now number 2. To get noticed, you need to appear as a Google Featured Snippet.

Date: 11 September 2017   By: Denis Butler

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Turbo-charge your online sales in a week

The eCommerce MasterPlan Virtual Summit 2017 offers a week of access to in-depth advice from Chloë Thomas and more than 20 other ecommerce experts.

Date: 4 September 2017   By: Chloë Thomas

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Why most people can't spot a paid ad on Google

Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.

Date: 4 September 2017   By: Thomas Stocks

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Why your business needs a marketing avatar

To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

Date: 29 August 2017   By: Shweta Jhajharia

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The fastest way to lose a customer

Do you know how your customers would prefer to contact you? Dave Millett explains how to avoid common customer communication mistakes.

Date: 21 August 2017   By: Dave Millett

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SMS marketing: harnessing the power of the text

SMS marketing is highly effective and yet few businesses are taking full advantage of the opportunities it offers says Matthew Winter of Veoo.

Date: 14 August 2017   By: Matthew Winters