Having served thousands of clients every year, we've heard our fair share of reasons why they are switching providers.
And here are the most common reasons:
- They were not happy with the performance.
- They felt more like a number than an important partner.
- A lack of communication.
While we were looking for common themes among all the switches, we found that the root cause behind many clients switching provider is an inadequate approach to running marketing campaigns.
So, today we will share our experience and talk about the three keys that will help you unlock the true potential of your marketing campaigns.
But before do that, let's first understand what a marketing campaign is all about.
What is a marketing campaign?
Marketing campaigns are organised, strategic efforts to promote products and services. A marketing campaign is only successful if you optimise it and tailor it to your target audiences.
A marketing campaign often involves different media, but the goal remains the same - to reach your audiences in the most efficient and effective way. This includes how efficiently you make your transactions with customers. Whether you are using savings, a bank loan or a bitcoin buyer platform to fund the campaign, you must plan every aspect of your marketing campaign.
Three steps to a successful marketing campaign
As a marketer, the most frustrating thing you can experience is when your effort is not directly proportional to your results. This creates doubts in your mind, and you start questioning what it is you are attempting.
You're not alone if you can relate to this feeling. Almost every marketer will experience this. Unfortunately, this experience can turn into a nightmare; without a good return on your investment, it can be very discouraging.
So, what steps can you take to ensure your marketing campaign runs successfully?
1. Know your ideal client
Before starting any marketing campaign, it is important to know who your target audience is. To do that you must define your target market and audiences.
Start researching who is included in your target market and where you will find them right now. Just having answers to these two questions will enable you to tailor your marketing campaign for better reach and results.
Collect all the information you can about your customers. This might include:
- Online behaviour
- What they ordered last time
- Time spent on social media platforms
Gather as much information as you can about your audiences. This will help you complete your marketing campaign.
2. Talk about the benefits you offer
What was the last marketing campaign you saw? What was it showcasing? Chances are it was talking about the features of their products or how their services are better than others.
We believe this is where most marketers go wrong. As a marketer, you must consider what your audiences want from you and what you offer them.
We're not saying you mustn't discuss your products and services. What we're trying to say is that if you are talking about your product's features, try to emphasise how they can solve customers' problems.
3. Don't forget your call-to-action
Finally, you must have a clear call-to-action (CTA). When visitors visit your website, they need to see the CTA button and it needs to make clear what they need to do next. Don't hide your CTA button in the corner or bottom where the audience needs to scroll to access it.
A CTA button enables you to boost your sales and increase revenue. However, don't go overboard. This can sometimes backfire, and visitors might simply leave your website.
So, balance your approach and avoid looking like you are begging for their business.
Check out your competitors
If your marketing campaign didn't achieve the success you were expecting, look at your competitors' marketing campaigns.
These should be the companies that share your target audiences and offer similar products. If they're successful with their marketing campaigns, they must be doing something right that you aren't.
Review their marketing campaign to check what you lack. This will help you differentiate your business and establish it as one of the better solutions.
Copyright 2022. Featured post made possible by Mashum Mollah.