Marketing strategies for online jewellery business


Date: 5 April 2022

Jeweller working and examining jewels

Jewellery is an ever-growing and billion-dollar industry. Over the last decade, the growing popularity of online shopping has made it essential for every jewellery business to have an online presence. However, it's only the beginning of making purchases from the comfort of one's home.

Ultimately, you have to have a strong online presence and make sure to give your customers an engaging and satisfying user experience. An important step is to take advantage of the available technologies and figure out top strategies that work best for your business through data analytics. 

Here are some essential digital marketing strategies that will help you promote your jewellery business online and help you achieve your eCommerce goals.

Building a successful website

Clear navigation menu

Help your customers by incorporating internal site search to narrow their search results. And add useful filters to jump instantly to the product they want.

Add a categories tab with “Favourites” or “New Arrivals” to keep repeat customers engaged. Also, use drop-down menus to keep the page uncluttered. You want to make your website seamless and stress-free, so people look forward to visiting your website.

A great product gallery

A product gallery has a critical role; you need to measure the time people need to browse and envision each piece of jewellery before buying. Your gallery should contain only highly detailed and professional imagery which is up to date and accurate with your inventory.

Organise your products into categories, for instance, Moissanite earrings, Moissanite studs, Diamond Earrings, Diamond studs etc. or other relevant listings. It will make your website look organised and structured.

A clear call to action

Be very clear on your pages of the action or next step. Each page on your website has a purpose with a specific action, and you want the visitor to take that action. Checkout buttons and other CTAs should be highly visible and use keywords such as “Buy Earrings,” not “Click Here.” Your jewellery website needs to look classy, organised, and professional. If you seem confused, take inspiration from other popular jewellery websites; for instance, the Moissanite website is a fantastic website to visit if you want to see how these guidelines are accumulated into a successful website.

Search Engine Optimisation

The next in line for reaching your eCommerce goal is SEO. Both on-page and off-page SEO are important. Your website needs to appear on the first page of search results for enough visibility and traffic. Keep descriptions simple and to the point. You need to understand what your shoppers want and utilise the words and phrases to find your products.

Social media marketing

For jewellery, the most effective platforms for SMM are Facebook and Instagram. Create creative content showcasing your creations and collections. It is the most effective way to communicate with your audience. Once you have quality content, these platforms also provide you with targeted sponsor ads, where you can target your niche based on their age, gender, occupation, interest etc.

Email marketing

Apart from the methods mentioned above, email marketing is another essential aspect of getting your required traffic and sales for your eCommerce platform. You can reach buyers with a good campaign by providing special discounts, mystery sales, promotional offers, and collaborations. If you do it right, email marketing yields one of the highest ROI of any marketing channel.

Copyright 2022. Article was made possible by site supporter Robert Fichter.

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