Top reasons why your website is not attracting traffic

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Date: 11 November 2021

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Without visitors, a website is nothing. There are several possible reasons why your website isn't attracting traffic. This article explains the top reasons why people aren't visiting your website.

Your website may be great, but that doesn't mean you'll get website traffic if it's not visible to search engines or potential visitors. For this reason, it's important to make sure your website is on as many of the major search engines as possible and contains a few pages filled with original material which targets specific keywords.

Website traffic is the main aim of a website. You can get organic traffic or paid traffic, but traffic is a must. You can also get GEO targeted traffic from website like SERP Empire.

Check the possible reasons your web traffic isn’t growing as you are expecting below:

Bad website design

While there's nothing you can do about the equipment or internet connect of your site users, website speed remains an important factor if you want more website visitors. When your website loads slowly, users just go elsewhere. You only have a few seconds to get users to fall in love with your site, so try loading some content behind "speed-loaders" and include plenty of white space such as margins, padding and line breaks.

If your website design is poor, your bounce rate will be high. On the other hand, if your website has a good design, you can turn your web visitors in business leads.

Wrong website language

When your website uses the wrong language for your target audience, they simply won't stay around and explore your site. For example, if you're targeting a Spanish-speaking audience and your website only appears in English, you're likely to miss out on a huge swathe of visitors who might have trusted your site had it been written in their native tongue. This doesn't mean you need to translate every page word-for-word into another website language though – get creative or ask someone fluent to help instead!

Not available on mobile platform

Search engines increasingly rank sites based on their mobile compatibility, so if your site looks like a dog's breakfast on mobile it will be marked down by the search engines and potential website visitors alike. If you aren't sure how good – or bad – your website appears across mobile platforms, try pasting this code into the website URL bar: "m." As well as seeing how your site looks, this will also let you which platform sees your site best (m for mobile devices, w for desktop browsers or b for both desktop and mobile browsers).

Not enough good backlinks

If your website lacks quality backlinks, the search engines simply won't trust that it is any good to website visitors. Backlinks are votes of confidence from other website owners and search engines see them as an endorsement. So, if you want your website to appear at the top of page one for a specific website term, focus on gaining website traffic via relevant website links. You can start building website traffic by getting involved in online forums or blogging about topics within your website niche.

Broken backlinks

Your website may have plenty of backlinks but redirecting links will just break the journey for anyone who follows them. Broken backlinks are bad news no-matter how many website visitors they drive to your site. If you have been involved in link exchanges that are now dead links, contact the webmasters responsible to ask them to update their links rather than deleting them.

Duplicate website content

If you are guilty of copy-and-pasting website content between website pages or forget to delete duplicate content, search engines will pick up on it and will start to ignore parts of your website. The result?  Search engines won't send search traffic your way.

If you think this has happened to your site, take a look through your web pages using Google's "site:" command ("site:www.examplewebsite.com") to see what you can find. Fixing this problem should be easy enough by changing the duplicated text to something more original.

Too many ads

If your website is plastered in ads, site visitors will get distracted and click elsewhere – so distracting website design can be a real problem for website traffic. Try removing bulky website sidebars entirely and seeing how it affects your overall website traffic. Alternatively, try using less obtrusive website banners instead to see what works best for you.

Not enough website content

Your website might look fantastic and load quickly on all browsers, but if there is no unique content why would anyone bother sticking around? Simply put, more unique content means search engines are more likely to trust you and send more website visitors your way. Adding 'hot-off-the-press' articles to your blog or publishing useful eBooks (for website visitors to download) are good website traffic sources that you should try adding.

Not enough website focus

If your website as no clear focus or aim, visitors won't be able to find what they are looking for will just click away. To avoid this website traffic killer, list out things that website visitors typically look for on your website (for example, 'product reviews' or 'website support') and give each one its own page and make them easy to find. It might sound like common sense, but this is essential website knowledge which is often overlooked!

Slow website speed

The speed at which your website loads makes a huge difference to how many website visitors stick around. If a web page takes long to load, people will just click away instead of waiting around for it to load. If visitors can see how fast your website is loading, they are more likely to stick around. You can use website tools such as Pingdom or Google's PageSpeed Insights to test website speed and optimise website load speeds as much as possible.

High competition keywords

If the website term you are targeting has a lot of competition from other websites (in other words, high search volume), then don't expect to come out on top. Try keywords with less competition but still sufficient website traffic potential!

Conclusion

Websites should generate sufficient traffic from search engines and social media. You must ensure that your online presence on social networking sites is consistent with your website. If you can develop a solid following on platforms like Twitter and LinkedIn, you might attract hundreds of website visitors with a single post.

The success of your website is determined by a number of variables; therefore, you must be meticulous and wise when attempting to acquire more visitors. You may go through each suggestion in detail or merely engage SEO professionals to fulfil that want.

Copyright 2021. Guest post by SERP Empire.

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