All too often, a company loses out on potential clients thanks to dull and uninspiring presentations. Adding a bit of fizz to your presentation can spice it up and help you win every client pitch or presentation you present.
While you may deem that speaking in presentations has the largest impact, the way you design and make your presentations can be the difference between forgettable and engaging presentations.
If you're finding that your messages are not resonating with your target audience, it's probably time to make your presentations pop.
In this article, we discuss different ways to create presentations that deliver results.
1. Use presentation templates
Sit back and think about a boring presentation you attended as an audience.
- What were the slides like?
- Did the presentation use a boring and mundane colour scheme?
- Was too much content crammed in a single slide?
- Were you able to understand the charts and graphs?
When a business audience sees the same old PowerPoint theme, they're likely to get bored and lose focus. Losing their audience's interest could be detrimental for small businesses because they require customers and investors to grow your small business.
With the demand for creating highly creative and engaging presentations at an all-time high, it makes sense to use presentation templates to whoa your audience.
You can incorporate eye-catching images, bold typography, and create slides that speak for themselves using pre-built templates.
Whether you're creating onboarding presentations or sales pitches, professionally designed and aesthetically appealing presentations can help your business grow.
Interesting statistics: With 65.7% of presenters preferring to design a presentation independently, a presentation template can simplify your presentation design process.
2. Add infographics
Do you remember the World's deadliest animal infographic that Bill Gates shared a few years back? Within no time, it went viral because the infographic made some shocking revelations in a compelling and impactful manner.
An infographic can make your presentation stand out because it's scannable, visually attractive and successfully delivers the right message.
That's the power of infographics, and there is no reason you should not add one slide containing infographics in your presentation. That's why it's essential to understand how to make infographics.
Using tools like Piktochart, you can create beautiful infographics that interestingly deliver a message your content is trying to convey. Using this tool, you can choose from various infographic templates ranging from timeline infographics, informational infographics, and process infographics.
Interesting statistics: With a human brain processing visuals 60,000 times faster than text-based information, infographics can help create a presentation to acquire clients and investors.
3. Ditch the bullet points
Many business presenters are bullet crazy so much that they use bullets for everything in their presentation. Your audience is less likely to remember 8 or 10 bullet points in a single slide.
Instead, they will remember eight different visually appealing and comprehensive slides.
Use each slide to build upon your story rather than telling the story on a single slide using bullet points.
The key to making and delivering a successful presentation is having one idea per slide. It not only simplifies your presentation but ensures that your audience understands the message you're trying to convey.
Interesting statistics: According to a research titled The Use of Visualization in the Communication Strategies, businesses should avoid using text lists in their presentation.
4. Use the 10/20/30 rule
For businesses that find PowerPoint presentations more user-friendly and attractive, focus on adhering to the 10/20/30 rule of PowerPoint presentations.
- Ten slides: Limit your slides to a maximum of ten because an average person cannot comprehend more than ten slides at a single time.
- 20-minute: The presenter should keep presenting and talking with their audience for at most 20 minutes. After finishing your presentation, use the remaining time for discussion and answering questions.
- 30-point font: With a text size larger than 30-point font, you reduce the amount of text on your slide. This ensures communication of only important and relevant points.
Following these rules religiously will turn your business pitch into gold and help you win customers and investors.
Interesting statistics: TED talks are 20 minutes for a reason. It's the maximum time your audience can pay attention to.
5. Say yes to colour cues
Businesses that use colour as a shorthand in their presentation are more likely to create presentations that deliver the right message. Some examples of colour cues are using green for right, red for wrong, and black for danger.
Focus on using any colour from the colour wheel to ensure your content and element stands out.
For instance, many businesses use orange in their presentation because this colour instils creativity, enthusiasm, and encouragement. It's the go-to colour that businesses widely use when they want customers to try something new and accept a change.
Today, visual communicators hate the idea of sticking to the age-old black and white combination. The best presenters are those who use a mix of colours to deliver a message impactfully.
Interesting statistics: According to research, colour in a presentation enhance the decision-making of an audience.
6. Use two or three fonts maximum
Nothing can clutter up your design than using more than two-three fonts. Ideally, using two fonts is the best approach to making your presentation pop.
Focus on using one bold and larger font for your header and another font, preferably a San Serif font for other text.
Sticking to two fonts throughout your presentation makes every slide look cohesive, and each slide connects with the previous one. Consistency is the key to winning your audience's attention.
Interesting fact: Fonts can make people trust your business. So, use fonts in your presentation wisely.
7. Convey a story
Audiences of all ages and backgrounds respond to stories because it helps them connect and emotionally engage with a brand.
Stories are a consumable and familiar medium of communication that helps you express a point. A compelling story can dress up a dull presentation and easily expresses an idea.
The trick to conveying your desired message is using a short story and making it entertaining and relevant to your brand.
Brands that use stories are capable of explaining complex concepts in a simplified manner. The good thing about a story is that it can easily find a way into data-heavy presentations. Whether it's a sales pitch or investor presentation, stories are a great way to send across a message.
Stories can often help your audience grasp concepts more readily than staring at plain and raw data.
Interesting fact: According to research, messages that use stories are up to 22 times more memorable than presenting just facts.
8. Use single images
Undoubtedly, images and visuals make your presentation more appealing for your business. But, it's easy to get carried away and fill your slides with images to get your point across.
Remember that it's your presentation and not a photo album. There is no point in sharing so many photos in your presentation that it distracts your audience.
So, it's best to limit your designs to single images with no or very little text. Slides that are full of images with text don't convey a message they intend to. The user gets so lost in these pictures that they get confused about what’s important.
Interesting statistics: With your audience preferring one-fourth of slides to be composed of text at most, the presence of visuals can help you win your audience's trust.
9. Crop images into shapes
Another way to pop your presentation is by using shapes in your design. Shapes help in triggering the interest of your audience. To bring shapes into your design, crop your images into different geometric shapes.
Cropping images into shapes can serve many purposes, such as removing unwanted backgrounds from the original picture. You can even crop images to provide a more significant impact.
Cropping images can help you attract your target audience and build a strong brand and reputation.
Interesting statistics: 84.3% of presenters focus on crafting presentation slides that are highly visually focused. This gives you another reason to crop images into shapes.
An effective and memorable presentation fulfils three responsibilities: respect for the audience's need for visual simplicity, their time, and their intelligence.
If you don't want to become a business whose sales pitches you're your audience daydreaming, a killer presentation is something that can sail your boat to the shore.
You can incorporate presentation tools like Piktochart and Pitch to tell stories that increase your brand's value proposition. Use these tools to create, and promote your next presentation.
While this is not an exhaustive list, it will help you create presentations that attract and turn your audience into long-term loyal customers.
How are you making your presentation stand out among others? What strategies are you using to make your presentations pop?