Eight mobile marketing examples


Date: 12 July 2021

A woman sees mobile marketing content on her phone

People increasingly access the internet using their mobile phone rather than via laptops or desktop devices. Native advertising is the act of fitting an ad into existing content.

When it comes to mobile native Ads, advertisers should bear in mind mobile phone users. Many ads are not mobile user friendly. It becomes apparent that an ad was made for a desktop interface when it obstructs the content the user is trying to see. The ad covers the whole phone screen instead of just a small section.

Advertisers should make sure their content aligns with the users' intention. This helps avoid the risk of users becoming annoyed by misleading adverts.

The main difference between a mobile device and a desktop is what a person does with these devices. Mobile devices are mostly used for personal purposes while a desktop computer or laptops is far more likely to be used for professional reasons.

Native mobile ads should mimic the style or form of mobile content.

Examples of mobile native advertising

1. Commerce in-feed

This appears on a mobile device as promoted products. Commerce in-feeds are made to look like other products that appear on screen. The difference is that they include a product description, customer reviews and price.

2. Social in-feed

This refers to the feed that appears when a user is on social media. It blends with the generating content. One of the features of social in-feed is that it shows when one of the user's friends likes the content.

3. Content in-feed

This appears in different formats such as games, stories, music, images and others, to match the site or app. Content in-feed allows users to interact with it as they interact with the app.

4. Paid search

Paid search appears above and below other content in search engine results. It enables users to interact with native ads in the same way they interact with their other search engine results. It makes it easy for users to check out locations or maps.

5. In-game

This type of mobile native ad appears in games. It increases users gaming experience, allowing them to earn rewards for viewing ads.

6. Recommendation widget

These enable users to see related sponsored posts after reading an article on a site. The content discovery widget is made to match the style and form of the site.

7. Custom content

This type of mobile native advertising is where a brand chooses to build in custom content such as videos, apps or games for iOS and Android devices. This content can be downloaded when a person needs it to satisfy a particular purpose.

8. In the map

These pop up when using maps like Google maps and others. The map provides information such as the opening and closing times, its distance from your current location, and products and services available there. They are designed to entice people to visit a particular place.

Copyright 2021. Featured post made possible by Benjamin Okoro.

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