Do I need a website in the age of social media?

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Date: 16 April 2021

Woman on computer and social media

We're living in an age of social media in 2021, with over 3.6 billion people using platforms like Facebook, Instagram, and Twitter worldwide. Therefore, it's no surprise that many business owners are asking if they really need a website if they have a social media presence? The truth is that it's less about choosing one or the other when deciding how to promote yourself online, and more about ensuring your website and social media work well together.

The power of social

There's no getting around the fact that your business needs a social media presence. Whether you own a shop or a multinational company, social media is an indispensable piece of your marketing strategy. Not only can social platforms allow you to connect with your customers and increase your brand awareness, but they can also boost your sales. The users and engagement on the biggest social media platforms continue to grow, and this is great news for businesses. However, despite the immense power of social media, it shouldn't come first when establishing your company online. Before you start posting on Facebook, tweeting or updating your network on LinkedIn, you should be building your website – the hub of all your marketing efforts.

Why you need a great website to call home

Social media can help you promote your business, but it isn't enough if you want to grow long-term. Whatever the size of your company, a website is a vital investment. Seek out a company that specialises in web design and let them create a beautiful and functional website that helps you take your business to the next level. If you need more convincing on why you should take the leap and build a website, keep reading.

You own your website

One of the biggest downsides to social media is that you don't have control over what happens there. Whilst Facebook, Twitter, and other platforms might say that your content belongs to you right now, there's nothing to stop them from changing the rules. They have the power to update their Terms of Service whenever they want, without warning. This can have a dramatic effect on your business. In contrast, when you build a website for your business, you have complete ownership and control over all your content.  Moreover, with a website, you also won't need to worry about algorithms that determine how many people your content reaches.

You can choose the design

Whilst it's true that you can customise your profiles on social media to some extent, you're still bound by the restraints of the platform you're using. So, even though you add your own cover photos on Facebook and background on Twitter, the chances are that your company's profiles don't look very original at all. One of the secrets to business success is in making sure your brand stands out from the crowd, which can be hard to do on social media.

Comparatively, creating a website gives you entire creative freedom, allowing you to control every aspect of your web design, from the colours and fonts to the layout. As well as this, you can choose exactly where you want your images and content to go and exactly how they appear on both desktop and mobile screens.

Your website will still be here tomorrow

Social media platforms are always coming and going. Think MySpace, Bebo, and Friendster. So many of them have crashed and burned over the years. Facebook and Twitter have been going strong since the mid-2000s; however, they may not be around forever. With this in mind, it's worth thinking very carefully about relying on social media as the sole means of promoting your business. If the social media service you're using closes down for whatever reason, you risk losing all your content and followers overnight.

Conversions are greater on websites

One important factor to consider is that conversions are usually higher on websites than on social media.  Since your website operates 24/7, it's always working to capture leads and convert visitors into customers. Unlike with social media, you don't need to be present to make a sale. When you have a website, you can literally make sales in your sleep. Great web design that offers a fantastic user experience can improve conversions. So, make sure you hire an experienced web designer who understands UX. A website that looks great and is easy to use is instrumental in boosting your conversion rate.

Whilst social media remains an incredibly useful tool for businesses looking to succeed online, it shouldn't take the place of a strong website. Social media should be used to enhance and diversify your marketing efforts, and guiding potential customers to your company's website. Once they arrive at your site, what happens is completely within your control. 

Copyright 2021. Sponsored post by Connor of Creative Brand Design

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