How to develop a brand marketing strategy


Date: 23 February 2021

Retro effect and toned image of a woman hand writing brand in a note book

Building a business is an art form in itself. Like a painter or sculptor, the business owner needs to have their own style or voice when it comes to communicating with their audience. For this reason, it's important to create a brand that stands out, engages your market, and brings in revenue. After all, your brand is crucial in terms of nurturing customers who may want to engage your business in the long run.

You need a brand marketing strategy that catches the attention of your market and helps you forge valuable relationships with potential fans of your business. Here's how you can get around to developing that:

1. Develop a brand story

It's important to capitalise on how you got started as a business so you can add a human touch to your brand. You can talk about your motives for building a business as well as the problems you want to solve. Coming up with a narrative that engages your audience at a personal level drives engagement. It always helps to let your audience know that you are not building wealth but also helping them with specific problems.

2. Supercharge your visual storytelling

Apart from a compelling brand story, you also need visual aids that reflect the personality and tone of your brand. If you are looking for branding ideas, you should start by adding your logo to every piece of content you produce. On top of that, you need to come up with a relevant visual style.

If you want your brand to have a more playful tone, you can use colourful illustrations for posters, infographics, and social media content. In case you're opting for a more corporate feel, use high-quality photos that capture the level of professionalism your business wants to project.

3. Invest in brand advocates

Customers who happen to have valuable networks can become brand advocates. These are people who are willing to help widen your reach and add credibility to what you do. For this, try to identify customers who are enthusiastic enough to spread the word about your brand.

You will need to engage these customers using incentive schemes such as vouchers and referral discounts. Then again, the best way to create brand advocates is through excellent customer service. Be proactive when it comes to the needs of your audience and keep them engaged using event invitations, email newsletters, and free downloadable content.

4. Diversify your platforms

A multi-channel approach allows you to promote your brand across different platforms where audiences converge. Apart from optimising your website, you will also need to include social media and mobile marketing in your brand-building efforts. You can also develop a presence in authority websites by writing guest posts or getting an invitation to talk at a podcast. There are various other opportunities that can help you show your brand to the world, so try to look at each one and see how your brand leverages it.


A brand marketing strategy is crucial to the success of your business. Take your time analysing different tools and approaches and check if they can align with your business' objectives 

Copyright 2021. Featured post made possible by Mohair Tayyib, digita web services

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