Five tips to give your marketing videos a professional edge


Date: 23 November 2020

Close up shot of a video camera on the set of a marketing video

Video killed the radio star and dealt a crippling blow to the written word! Dramatic exaggerations aside, the importance of video cannot be understated today. With billions of hours of content being viewed daily, it has become increasingly clear that the vast majority of people prefer the visual medium over any other.

However, with this knowledge and the resolution to enter the fray comes a horde of competition. There are millions of video creators out there and new content is made available every minute. All these creators are fighting for attention, time and the admiration of billions of people.

So how do you ensure your marketing videos stand out?

By making them look as appealing, and as professional as possible, of course!

Creating a professional-looking video may sound like an expensive and difficult affair, but it doesn't need to be. Using the following hacks, you can ensure that your video looks like a million dollars without necessarily spending too much on it!

1.  Understand the purpose of making your video

Are you looking to entertain your viewers? Do you aim to provide them with the information they need? Or do you want to create a video that falls in the infotainment category?

The answer to these questions will ultimately decide the kind of video you're going to create. Think about your objectives and what you want to achieve with your video, and then set about the task of actually creating it.

2.  Get your tools right

Before you start rolling, it is extremely important for you to choose the right equipment for shooting a professional video. More specifically, this means:

  • Getting the right camera. This is absolutely essential as it will enable you to shoot your video in high-resolution.
  • Arranging suitable lighting options. This will depend on where you are shooting your video. Appropriate lighting, or lack of it, can make or break your video.
  • Sourcing additional sound mics. Built-in camera mics will not give you the sound quality you desire.

3.  Elevate your video quality with post-production 

Creating a video is not just about filming it - post-production also plays a massive role in creating a high-quality video. In fact, it's the editing that often makes the crucial difference between a professional and an amateur-looking video. This is because, along with the usual tasks, editing software can also help you perform the right colour correction that your video needs.

Hence, choosing the right software is an important task. Adobe Premiere Pro for Windows users and Final Cut Pro for Mac users are just some of the professional editing software options you can consider to get the job done.

4.  Smooth out those jump cuts and transitions

More often than not, you'll rely on jump cuts while shooting for your video. But jump cuts, if not done right, can make your video look amateurish. An easy fix for this is to have overlapping audio for the various video clips to counteract the sudden visual changes with consistent sound. You can also cut and edit your clips to make sure they blend into each other smoothly.

Amateurs usually ignore this step, which makes their videos look extremely jagged. Professionals, on the other hand, use certain techniques like cross-zooms and geometric wipes, among others, to give their videos the extra touch of finesse. There are also several digital transition effects, like the Grid effect or Kaleidoscope effect that you can use, depending on the type of content of your video. Be mindful, however, of overusing these effects - they might end up ruining the mood of your video.

5.  The right background music can do wonders

Speaking of the mood of your video, the background score you choose can really make or break it for your viewers. In fact, some video creators go to great lengths, spending a ton of cash on making sure they have the right music for their video! While you may not need to go the whole nine yards, you can easily source the kind of music that you're looking for on various royalty-free music platforms like Audiojungle or Bensound. These offer a wide range of options that you can buy and use for your video.

Adding sound effects at various junctures of your video can also add that finishing touch that distinguishes a good video from a great one. Therefore, it makes sense to incorporate these where appropriate.

These are just a handful of tips that can help you create a professional video. However, they are just a starting point. If you would rather hand over the job to a professional, you can always look up global video production companies like Shootsta who specialise in video production in Sydney, London and a host of other places across the world.

Copyright 2020. Featured post made possible by Daniel Bailey

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