How video brochures can boost sales and engagement

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Date: 4 September 2020

Professional digital equipment recording video brochure for businesswoman

Regardless of the type of business you run, you will need implement a number of different marketing strategies to win business from your competitors. Successful marketing campaigns can be a major factor in your overall business success. Whenever a new customer trend emerges, such as video brochures, it makes sense to adapt and make use of it in your marketing campaigns. Those who fail to adapt risk losing revenue and sales.

Studies suggest that video brochures are a profitable tool that can generate sales. Companies that use them typically perform well. However, some businesses remain sceptical about this form of advertising. There are a number of reasons why this might be the case. Some are unfamiliar with the concept of video brochures. Others don't understand how effective video content is.

If you're a start-up business and want to upgrade your product marketing, here are some ways video brochures can help you generate customer engagement and sales.

Specific message

In creating any advertising campaign, your main goal is to produce a clear message for your target consumers. The same goes when creating a video brochure. The more specific your message, the better. For example, if you're selling printers, your video should sell the specific advantages offered by your products. 
A generic video message about printers would be too vague and unlikely to catch customers' attention. Creating an insightful and worthwhile video will increase awareness of your company and can strengthen your brand image.

Entertaining videos

How many times have you watched a video only to be left asking yourself why you bothered? Not all videos are fun to watch - some are quite simply boring. If you're creating a video brochure, it's your opportunity to grab your viewer's attention. According to research, you have less than 10 seconds to prove your video is interesting and worth watching. Create something entertaining. Cut unnecessary bluff and show your customer how your product can change their life.

If you're struggling to produce quality ideas, there are companies that can help you generate ideas and bring them to reality. Once they have developed a concept you like, they can create video brochures for you. Remember though, that some ideas can be offensive to others, even if you think they are funny or eye-catching.

Value

Typically, consumers make the decision to make a purchase when an advertising campaign triggers a prompt that they will get something of value to them in return for making a purchase. It can be from their perception of how the product, services, or opportunities will help them with their everyday life. For this reason, your video must deliver a valuable message in a snappy and engaging way. Once you have got your initial message over, you can dive deeper and provide more information about your product offerings.

Generate leads

For your direct mail brochure to work, your video must include a call to action in order to create return and engagement. There are plenty of user-friendly tools and software solutions that can help you achieve this. Some allow customers to type in their email address while watching the video. Others let customers enter their email first before watching the video. Another option is to utilise marketing software to track the leads you receive.

In an era where almost every transaction with customers has some digital element, it's essential your business adopts new online marketing opportunities as they arise. This is especially true for companies that want to skyrocket their sales and increase engagement with customers. Producing eye-catching, entertaining video brochures with a clear message and call to action is a powerful way to do this as they allow customers to see your products 'in action'.

Copyright 2020. Featured post made possible by Globex IT Solutions.

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