Contemporary marketing: using print to make an impression


Date: 29 January 2020

A businessman hands over his business card to a potential client or customer.

When it comes to leaving an impression on your clients, it’s important to think of ways that you can present your brand as professional, but also unique. It’s one thing being able to gain a big following online for your brand, but have you ever thought of ways that you can pursue an audience offline as well?

The answer to that is print and contemporary marketing. Your competition may solely be thinking of how to advertise online, but you have the advantage by focusing on capturing your audience’s attention through print.

Read on to learn more about this unique marketing strategy.

Traditional vs contemporary marketing

It’s important to understand the difference between these two terms before you consider what sort of print work you are after:

  • Traditional marketing is an umbrella term that is used for all areas of printed media, including poster campaigns, though it may also extend to TV advertising and radio broadcasts.
  • Contemporary marketing focuses on the client themselves and what they expect from each advert. Each one needs to focus on providing greater support to each client. If anything, it expands on what they already want and does its best to bring in new customers based on the old customers’ opinions. This allows the company to make informed decisions about each new marketing strategy.

This is why it is essential for you to employ a contemporary marketing print strategy, especially if you are planning on ordering from a professional print specialist like Duplo International.

Postcards: think unique

When it comes to impressing your customers, it’s wise to think of new and innovative ways to reach them. Of course, you could put up a poster and hope that works. But really you should be thinking more outside the box with your planning.

Postcards are a unique way for you to reach out to your customers. Not only can you personalise them to suit your potential audience, but you can write messages on the back that can include discounts and personalised deals.

Put your values on your business cards

If you want to show off the main values of your business, you don’t have to do it by going over the top. Small things can show your audience what you and your company care about.

This could be through something as simple as a business card. Its design and colour scheme can show off what sort of company you are. Just don’t forget about adding important information as well, such as contact details and your name.

Combine e-marketing with contemporary marketing

If you want your business to be successful, you need to realise that it is important to combine online marketing, traditional marketing and contemporary marketing for the best results. Each of these areas will bring you into contact with a new audience who may be interested in buying your product.

No matter what sort of audience you have, you can still represent the values of your company to them. You need to get the word out to many people as possible, so do not just sacrifice one form or marketing for another.

Combine all of them, and get the best from all potential markets.

Copyright 2020. Featured post made possible by Edwin Owusu-Peprah of Duplo International.

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