What to do when the perfect domain name is already taken


Date: 18 October 2019

An entrepreneur brainstorms and tries out options for his new business website URL.With more than 350 million domains already in existence, and with new businesses popping up very day, it’s getting more and more difficult to secure a great URL for your new business website.

However, where there is a will, there is a way, and entrepreneurs have come up with some unique ways to get the perfect web address. Here are six of the latest domain name trends.

1. Domain hacking

One imaginative, yet often overlooked, method to get a great domain name is through a ‘domain hack’. According to Leland Fiegel of Jake Group LLC: "[a] domain hack is a domain name that suggests a word, phrase, or brand by combining two or more adjacent parts of the domain."

A host of new top-level domains (nTLDs) were launched in 2012, which opened up the possibility for businesses to create a truly unique URL. These involve meaningful keywords placed to the right of the dot, such as .online, .tech, .store, .space, .fun, .press, etc. 

These extensions can help you create a quirky yet meaningful domain name that forms a meaningful phrase using a dictionary word on either side of the dot (.), such as re.store or bench.press.

2. Industry-specific domain names

One way to stand out and drive qualified traffic to your business is to get a domain name that highlights the industry you belong to. New and industry-specific domain extensions allow businesses to distinguish their business from everyone else:

  • if you’re in the tech industry, you could go with .tech;
  • ecommerce businesses could choose to use .store;
  • media publications and journalists might benefit from using .press.

To illustrate, look at these two examples:

  1. business.com;
  2. business.store.

The first domain name could really be any type of business. A user won’t know what it is until they visit the website. However, the second domain name with .store as its domain extension distinctly communicates that the site is an online store.

Industry-specific domain extensions help you create a unique identity in the overcrowded online space.

3. Generic yet distinctive domain names

If you’re looking to build a unique online presence but don't want to limit yourself to an industry-specific domain name, then you could go with more generic yet distinctive domain extensions such as .online.

The .online domain extension allows you to get a domain name that stands out, while still keeping the ability to use popular words and phrases that may already be claimed on .com or .co.uk.

Its versatile nature makes it a great choice for businesses that want a nifty web address, but don’t want to be too specific about their industry. What's more, the term ‘online’ is understood globally, giving your business a supplementary global appeal.

4. Domain redirects

A domain name can be helpful when driving traffic to complicated URLS. The addresses of pages buried within the site's hierarchy, or those with parameters added for tracking purposes, can be clunky and overly long. For example:


They're not great to use on your marketing communications, as users find them impossible to recall.

An intelligent way to get people to visit these URLs is to use a relevant new domain extension, along with a snappy, memorable prefix, such as souprecipe.online, and set it up to redirect to your complex URL. 

Using redirects like this is a smart way to bolster your marketing and branding strategy. With over 1,200 new domain extensions available, you can pick the right one based on your brand positioning.

5. Shortened links

While scrolling through your social channels, you must have come across short links such as bit.ly or virg.in.

Link shortening is a service that an online business should, by all odds, leverage. However, a URL such as bit.ly/Gt4FC44 may be less unwieldy than the complicated URL we discussed above, but it doesn't do much for your branding, and isn't easy to remember either.

You can create your own customised short links using new domain extensions, improving engagement and brand recall. All you need to do is buy a domain name on a new extension, and sign up with a platform offering custom-branded links.

For instance, a digital marketing agency could promote their content using company.online/contentmarketing.

6. Premium domain names

Most domains are registered for the price of your morning latte. However, there are some that end up getting sold at a premium price (hundreds and even thousands of pounds).

Domain names that are priced higher than standard are called premium domains. They are usually:

  • short in length;
  • simple;
  • brand-friendly;
  • meaningful;
  • memorable;
  • category-defining.

For example, invest.online, paytax.online or dating.online are all premium domain names. Small businesses with a healthy marketing budget should consider whether it's worth investing in these domain names, as they are keyword-rich and easy to remember.


Building a successful online presence is all about refining the details. Having a great website is important, but getting the right domain name is also crucial.

With new domain extensions such as .online and .store, you can get a URL that does a lot more than just be your web address - it also serves as a strong communication tool that supports almost every other aspect of the business. Search for your .online domain extension today!

Copyright 2019. Featured post made possible by .ONLINE domains. ONLINE is one of the leading new gTLDs available on the internet. It is owned by Radix Registry, which is the world’s largest new domains registry with over 5 million domains under management.

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