When it comes to marketing, most companies now turn to digital methods. Platforms such as Facebook and Instagram are becoming increasingly saturated with business adverts - not to mention expensive - so it might just be a good idea to look into unconventional promotion methods.
Stickers are vastly underrated when it comes to their potential to raise brand awareness, and are extremely cost-effective as well.
Here are four good ways to advertise with stickers.
1. Plug your social
Printing your social media handles on a sticker is an excellent way to organically grow your audience.
You can even print a QR code on the sticker, so people can scan and be instantly sent to your social channels, website or other landing page.
2. Introduce new products
You never know where these stickers will end up - you'd be surprised at the number of real-life "impressions" they get!
3. Get sneaky
Looking to reach a new audience? Guerrilla marketing is an effective marketing tactic for the more stealthy advertiser. Print info about your business, or details of an upcoming sale on a sticker, and stick them wherever your heart desires (within the law - of course!)
Ideally put them in high-traffic areas, to reach as many people as possible. Just make sure you use a removable adhesive, so you don't cause any damage.
4. Brand that bumper
Bumper stickers are classic and timeless. Create some branded funny bumper stickers to slap on your own car, or give them away to friends or family.
Bumper stickers last for many years - plus you're already driving your car everywhere anyway. Why not take advantage of the free marketing opportunity?
These are just a few ideas - but the options for using stickers for marketing your business are endless. It's time to get creative…
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