If you're serious about succeeding on social in 30 minutes a day (or less), you can do it. You simply have to put in the effort to set up your system.
Pick your platform(s)
Nailing your social media marketing does not mean you have to conquer every channel. Who is your target audience? Where do they hang out? Does your niche lend itself to visual content? Video? Written? Which do you enjoy creating?
Use these prompts to really think about which platforms you'd like to focus on, and leave the others on the back burner.
There are many tools out there that can help you automate your social sharing.
- IFTTT is handy for triggering cross-platform sharing - and once those recipes have been set up, you don't have to spend any more time with them;
- Buffer is one of my favourite scheduling tools (both for sharing my own content and that from other sources). It also has some great analytics, which can help you figure out which bits of content are resonating with your audience. And if you use Buffer, then Hiplay is a useful tool that creates evergreen content out of the things you've shared on Buffer;
- I also use Coschedule to keep sharing my evergreen content across different channels - this is a paid tool, but I've found it worth the investment as it shares my blog posts directly from the back end of WordPress.
Creating the graphics to share across social can be one of the most time-consuming parts, but visual content is so powerful that you have to get this right.
Set your schedule
Pick a slot (or two, if you'd rather break your social time into chunks) and pop it in your calendar as a recurring appointment… this way you'll be more likely to stick to your daily goals.
Use a social monitoring tool such as Hootsuite to monitor the activity on your different channels. This makes it much easier to pop on and engage with your community, without having to log in and out of a range of sites. You can also set up search streams so that you can keep an eye on relevant hashtags or industry discussions.
Copyright © 2016 Gemma Went, digital marketing consultant.
Gemma has more than 16 years' experience in the digital world and worked for a variety of clients and agencies before setting up her own award-winning business.