Survival of the fittest

By: Mark Sinclair

Date: 23 November 2009

One of the key concerns of business development for many SMEs is how to continue to grow during the recession. As Richard Reed from Innocent Drinks explains – it might be that your business doesn’t grow at all, but if you focus on the fundamental goals of your business – you will survive; and that’s the most important thing.

It’s often said that economic downturns and recessions make sound companies stronger, eliminating weaker competition. In the last 12 months, how has your business scaled back? And do you think that the business as a whole is better for it?

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