If you’ve been keeping tabs on some of the groups of marketing professionals on global social networks over the last few days, you might have heard mention of a World Wide Rave. It describes something you’ve probably experienced, although you may not realise it. It’s also something that you should find out more about if you’re responsible for marketing for your business.
Online marketing expert and bestselling author, David Meerman Scott, is in the process of launching his new book. I suppose by now you can guess what it’s called?
World Wide Rave is all about the way in which people can start and spread a World Wide Rave about their business or cause by getting other people excited about telling stories.
Like his other books, World Wide Rave is likely to be an international best seller pretty swiftly. A quick Google search will uncover that he’s the author of The New Rules of Marketing and PR, and that has done very well on the business/marketing book lists, as well as being translated into over 20 languages.
Anyway, to mark the launch of the World Wide Rave, David has produced a video which itself, documents a World Wide Rave that he created. And the video itself may even become a World Wide Rave. I’ve pasted the video below, so that you can check it out.
You can check out David’s blog post about the video here. The blog also includes a free eBook which explains more about the making of the video. Are you starting to get the drift of a World Wide Rave yet?
I should disclose that I and many of my colleagues are on the team of people involved in making the video - but there were also hundreds of people involved as you will see when you watch the video. We’re proud to have been involved, and we are certainly looking forward to watching the process of both the book and the video over time. But regardless of our involvement, this is a very interesting aspect of the huge connectivity that we can all get access to online, particularly when we find a clever way to get other people to tell stories about us!
Food for thought...
P.S. David has really thought this through. Here's a little badge to prove our involvement!