Marketing strategy

How to attract more local customers


How to attract more local customers

Technology is allowing business marketing to be increasingly localised. Find out how you can use technology to attract local customers.

Online marketing

Social media

Media advertising

Brown leather wallet on a white piece of paper that says 'PROJECT'


Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care

The word service in a dictionary


Essential customer service skills

Customer care is fundamental to any business - but how do you measure up? What are the specific skills you need to ensure you perform well?


Market research

Direct marketing

Exhibitions and events

'Do' and 'Don't' written in a notepad with light bulbs surrounding it


Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.


telesales staff - Using PR to reach your customers


Using PR to reach your customers

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.