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Topics

• Marketing strategy
  • Your marketing plan
  • SWOT analysis
  • Your target market
  • Product development
  • Branding
  • Pricing
  • Marketing management, recruitment and training
  • Exporting and distribution strategy
• Internet marketing
  • Your website
  • E-commerce
  • SEO
  • Social media and online networking
  • Online and pay-per-click advertising
  • Email marketing
  • Apps and online tools
• Advertising
  • Online advertising
  • Press and directory advertising
  • Writing an advertisement
  • Billboards and outdoor advertising
  • Radio, TV and cinema advertising
  • Sponsorship
  • Choosing an advertising agency
• Customer care
  • Understanding your customers
  • Building customer loyalty
  • Customer service
  • Selling more to existing customers
  • Customer complaints
• Sales
  • Sales lead generation
  • Sales techniques and negotiations
  • Sales management
  • Sales presentations
  • Tendering for contracts
  • Sales tools and technology
  • Telesales
  • Sales agents and distributors
• Market research
  • New product research
  • Questionnaires, surveys and focus groups
  • Market analysis
  • Benchmarking
  • Choosing a market research agency
• Direct marketing
  • Running a direct mail campaign
  • Creating a mailshot
  • Your mailing list
  • Leafleting in your area
  • Mobile and text marketing
• Exhibitions and events
  • Exhibiting
  • Visiting a trade show
  • Networking
  • Holding your own event
• PR
  • PR opportunities
  • Handling bad publicity
  • Writing a press release
  • Building relationships with the media
  • Using a PR agency

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