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Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.

Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Customer care is fundamental to any business - but how do you measure up? What are the specific skills you need to ensure you perform well?

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[