Starting up

Building a brand

A strong brand is at the heart of every successful enterprise. Find out how to create a brand identity that encapsulates what makes your business special.

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Your buyer personas
Turning ideas into products
New product development - 11 FAQs
Six steps to defining your target market
Pricing your product or service

Case study

How I chose my business name

Neena Trehan reveals how “Sex and the City” inspired the name of her business — Spa Fabulous

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Starting points

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How to do a SWOT analysis

Spotting gaps in your market

Choosing a pricing strategy

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