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Selling

Selling

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How to turn good service into more sales

We’re always being told to sell more to existing customers. But they won’t buy if they’re not happy. Derek Bishop explains why service is the key to boosting sales

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Case study

How we started selling overseas

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UK undertile heating firm Warmup saw a gap in the market for its products in Spain. Howard Flood explains how the Brent firm expanded into a new market

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