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Why you must test for success
New product development can be a risky business and there are no guarantees that your product will sell. To maximise your chances of success you must conduct thorough — and objective — product testing, says expert Jenny Covey
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How e-commerce helped us build a brand for urban bikers
Will Starrit and Andrew Taylor took over a struggling motorcycle shop and turned it into Urban Bikers — a thriving “bricks and clicks” enterprise with an online sales outlet and a new-look store.
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