Welcome to our "popular" page, with links to our most read features and some hidden gems, plus hot topics.
Quantitative research — including surveys and customer questionnaires — can help small firms to improve their products and services by enabling them to make informed decisions
Whether you sell washing lines or wiper blades, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain?
Keep up to date with the latest news and updates for small businesses, updated every Friday.
Market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers. If you can't find the information you want from your internal records or published market reports, you may need to invest in carrying out your own primary research.
If you are running a retail business — whether bricks and mortar or online — there are five core principles you need to adhere to.
Customer care is at the heart of all successful companies. It can help you develop a loyal customer base and improve relationships with your customers.
Do you want to grow your business and expand into new markets? What should you think about before committing to a growth strategy? And how can marketing help you drive business growth?
Product research lets you understand what customers really want, allowing you to tailor your product offering to meet their needs and giving you a real competitive edge.
Brand and marketing, and the difference between the two, is not just misunderstood in business. It is misunderstood in most companies and even in their own marketing departments.
Our case studies continue to be some of our most popular content – as a source of inspiration as well as information.