Welcome to our "popular" page, with links to our most read features and some hidden gems, plus hot topics.
Many small business owners know branding's important – but don't know how to emulate the bigger players. Dan Einzg offers a simple step-by-step guide to building brand identity.
Quantitative research can help you improve your products and services by enabling you to make informed decisions. By asking lots of people the same questions, it’s possible to build up a clearer picture of how customers behave.
Keep up to date with the latest news and updates for small businesses, updated every Friday.
Who are you selling to? Why should they buy your product? What do they stand to gain? Grant Leboff explains how you can identify your target customer.
Customer loyalty schemes are an effective way of increasing customer loyalty and improving profitability. Find out how to devise the right loyalty scheme for your customers.
All customers expect a high level of service, regardless of the quality of the product or service you provide. How you communicate with them, respond to their demands and react to their feedback will determine whether they become a long-term customer.
Ten simple but effective ways to spread the word about your business.
There are a mind-boggling array of apps and tools available on smartphones and tablets – here's our pick of the best for organising and planning your business life.
Having a good sales technique is vital when running any business. We run through the three main elements of selling and negotiation that will help you close the deal.
Our case studies continue to be some of our most popular content – as a source of inspiration as well as information.