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Welcome to our "popular" page, with links to our most read features and some hidden gems, plus hot topics.

1.  What is quantitative research?

Quantitative research — including surveys and customer questionnaires — can help small firms to improve their products and services by enabling them to make informed decisions

2.  Six steps to defining your target market

Whether you sell washing lines or wiper blades, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain?

3.  Small business news

Keep up to date with the latest news and updates for small businesses, updated every Friday.

4.  Questionnaires, surveys and focus groups

Market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers. If you can't find the information you want from your internal records or published market reports, you may need to invest in carrying out your own primary research.

5.  The five principles of retail

If you are running a retail business — whether bricks and mortar or online — there are five core principles you need to adhere to.

6.  Customer care

Customer care is at the heart of all successful companies. It can help you develop a loyal customer base and improve relationships with your customers.

7.  Strategies for growing your business

Do you want to grow your business and expand into new markets? What should you think about before committing to a growth strategy? And how can marketing help you drive business growth? 

8.  New product research

Product research lets you understand what customers really want, allowing you to tailor your product offering to meet their needs and giving you a real competitive edge. 

9.  Branding and marketing - what's the difference?

Brand and marketing, and the difference between the two, is not just misunderstood in business. It is misunderstood in most companies and even in their own marketing departments.

10.  Real life businesses

Our case studies continue to be some of our most popular content – as a source of inspiration as well as information.