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Welcome to our "popular" page, with links to our most read features and some hidden gems, plus hot topics.

1.  Ten ways to build a brand for your small business

Many small business owners know branding's important – but don't know how to emulate the bigger players. Dan Einzg offers a simple step-by-step guide to building brand identity.

2.  What is quantitative research?

Quantitative research can help you improve your products and services by enabling you to make informed decisions. By asking lots of people the same questions, it’s possible to build up a clearer picture of how customers behave.

3.  Small business news

Keep up to date with the latest news and updates for small businesses, updated every Friday.

4.  Six steps to defining your target market

Who are you selling to? Why should they buy your product? What do they stand to gain? Grant Leboff explains how you can identify your target customer.

5.  Customer loyalty schemes

Customer loyalty schemes are an effective way of increasing customer loyalty and improving profitability. Find out how to devise the right loyalty scheme for your customers.

6.  Managing your customer relationships

All customers expect a high level of service, regardless of the quality of the product or service you provide. How you communicate with them, respond to their demands and react to their feedback will determine whether they become a long-term customer.

7.  Ten ways to get more customers through your door

Ten simple but effective ways to spread the word about your business. 

8.  Best apps: for organising and planning

There are a mind-boggling array of apps and tools available on smartphones and tablets – here's our pick of the best for organising and planning your business life. 

9.  Sales techniques and negotiations

Having a good sales technique is vital when running any business. We run through the three main elements of selling and negotiation that will help you close the deal.

10.  Real life businesses

Our case studies continue to be some of our most popular content – as a source of inspiration as well as information.