Courtesy navigation

Popular

Inspirational - Lightbulbs

 

Welcome to our "popular" page, with links to our most read features and some hidden gems, plus hot topics.

1.  A complete guide to writing a press release

PR expert and Marketing Donut contributor Debbie Leven offers advice on writing press releases that get results.

2.  Dragon's Den is bad PR for business, say experts

What role do TV 'business' shows like The Apprentice and Dragon's Den have in inspiring and educating would-be entrepreneurs? We ask some of our experts what they think.

3.  Small business news

Keep up to date with the latest news and updates for small businesses, updated every Friday.

4.  Ten ways to build a brand for your small business

A lot of small business owners know branding's important – but don't know how to emulate the bigger players. Dan Einzg offers a simple step-by-step guide to building brand identity.

5.  Sales techniques and negotiations

Knowing how to sell is vital for marketing success. Read our guide to getting the best results when you pitch to potential customers.

6.  Exploiting gaps in your market

The history of commerce is littered with products that seemed like great ideas, but for which there was actually no market. We explain how to avoid the trips and traps. 

7.  How to handle customers that ask for compensation

If complaints are dealt with effectively you can improve customer loyalty and enhance your reputation. 

8.  Content marketing

Content marketing has become a core business activity. See our guidance on using powerful content to connect with customers.

9.  The five principles of retail

Antony Welfare, author of The Retail Inspector’s Handbook, gives his tips on how to succeed in retail – whether bricks and mortar or online.

10.  Real life businesses

Our case studies continue to be some of our most popular content – as a source of inspiration as well as information.