Welcome to our "popular" page, with links to our most read features and some hidden gems, plus hot topics.
Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers.
Every time you speak to someone about your business you are involved in marketing. Any conversation about your firm is an opportunity to promote your business and increase sales.
Keep up to date with the latest news and updates for small businesses, updated every Friday.
There are some clear rules when it comes to writing press releases — covering everything from news angles to structure. Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results.
Trying to satisfy a wide range of different needs is rarely effective. Splitting your customers into different groups of similar people will enable you to market your products or services specifically to the ones that will be most profitable to you.
Market research generally falls into two main methodological groups: qualitative and quantitative.
Knowing how to sell is a vital ingredient for marketing success. In simple terms, effective sales and negotiation techniques blend talking to the right people — and listening hard to find out what they want to buy.
Exporting can open up new opportunities, fuel growth and dramatically boost your takings and profits. Selling your goods and service abroad can massively increase your customer base - and your profits.
A 14 point checklist to help you develop new products, from generating ideas to setting budgets, assessing risks and devloping prototypes.
Our case studies continue to be some of our most popular content – as a source of inspiration as well as information.