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Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

Have you thought about creating videos to promote your business? Video can help your SEO results and it is an effective way to boost engagement.

Facebook has many features that can help small businesses to reach new audiences. Gemma Went has six top tips on getting the most out of Facebook.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care should be at the heart of your business if you want to build customer loyalty and bring in new business. Edwina Hughes explains.

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[