How to create a brand - checklist
A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.
HELPING SMALL BUSINESSES SUCCEED
A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer.
How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising
Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.
Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.
Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.
What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[