Online marketing

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

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Online marketing - overview

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing.

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Content marketing - overview

Relevant, interesting content helps businesses to build relationships. Our guide to the benefits of content marketing and how to use it effectively.

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Apps and online tools - overview

You can do nearly anything on your smart phone, from checking emails to tweeting and sharing documents. Our introduction to business apps.

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Email marketing - overview

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

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Your website - overview

Your website is an essential tool. How to create a site that meets your business needs, gives the right impression and stays up to date.

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Ecommerce - overview

Our overview of what to think about when setting up an ecommerce website, from planning to design, analytics, customer service and logistics.

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SEO - overview

It can be difficult to know the right thing to do to make your site visible on search engines, and competition is fierce. This is an overview of the SEO basics.

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Dealing with a web designer - checklist

Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.

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Designing your website

Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.

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Ecommerce

Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

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How to hit top spot on Google

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.

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Keywords: a beginner's guide

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

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Setting up a website - checklist

So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.

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Your website strategy

Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.

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Best apps: for social networking

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

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Finding your audiences on social media

If you are using social media, you probably think you simply need to target the same people you’ve been targeting for years. But you could be wrong.

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Your email marketing campaign checklist

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

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A guide to Google AdWords

Find out how Google AdWords gets your website noticed on Google, in the form of prominent 'sponsored links' on search results pages.

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Can Twitter help your business?

Twitter has become the de facto way of sending instant news about a fresh offer to hundreds or even thousands of potential customers.

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Eight top tips for selling online

Selling online involves more than just building a website and listing your products or services. Get advice on how to sell online.

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Email marketing: hitting the target

How do you ensure your email newsletters are being read? Lucy Whittington reveals some tricks to improve email deliverability and open rates.

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FAQS

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

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Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

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Generate repeat sales online

Your website might be attractive, easy to navigate and buy from, so why don't more customers return? Emma Allen explains some possible reasons.

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TOOL

Google keyword planner

Use Google AdWords to find keywords based on your own search terms or your website content.

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How ecommerce saved our business

How Tim and Kevin Slatter fought back against the supermarkets with their ecommerce business The Cake Store, selling imaginative celebration cakes.

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How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

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How to increase your online sales

Gemma Haggarty, MD of search marketing agency Steak, explains how to increase your online sales by turning web visitors into customers.

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TOOL

Keyword list generator

Use this handy tool on the SEOBook website to help you generate relevent keywords to improve search engine rankings for your business.

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Managing your Google AdWords costs

Google AdWords puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

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Marketing via email

Email can offer an efficient, highly measurable and cost-effective alternative to more traditional forms of marketing to customers.

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Q&A: Mobile marketing with QR codes

QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.

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Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

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Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

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Setting up a pay-per-click campaign

Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.

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Turn website visits into more sales

How do you turn online browsers into buyers? Ecommerce expert Chloe Thomas explains how to persuade more website visitors to buy your products.

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Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.

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Web copy that works

Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

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Websites: the four pillars of wisdom

There are four essentials with websites — value, trust, usability and presentation. Get these right and you will have an effective and engaging site.

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Win sales through good website design

The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.

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Write effective website copy

Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.

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How I have grown my online toy business

Despite starting up at the recession's height, Julia Lowe of Farm Toys Online explains how high quality products and clever marketing ensured success.

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How we developed our own app

Do you dream of having an app to promote your business? Andrew Jardine reveals how he built an app for his business which didn’t cost the earth.

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How we sell retro sweets online

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.