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Forum - What makes a good promotion?
What makes a good promotion?
Tue, 05/05/2009 - 16:08 — SimonW
News that sandwich chain Subway is planning to run a 'meal deal' promotion via cashpoint receipts has sparked a debate here at the Marketing Donut. Surely most people just throw their receipts away, if they bother with them at all? How is this better than, say, a car park ticket promotion?
We've been wondering what makes an effective promotional campaign. Should small businesses approach things differently from large businesses? What do you think?
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I think that with the accessibility and the benefits of Internet Small business can approach things almost like large businesses without spending too much money. We do...
Being offered a freebie or a special offer when you're not expecting it can only be a good thing. If I was given a promotion on a receipt at a supermarket, in a car park or at a cash point for a product I don't normally buy I wouldn't necessarily use that promotion myself, but I might well pass it on to someone I know who does use, for example, that particular fastfood chain or hairdresser.
A small firm might not be able to persuade a larger brand such as a high street bank or a supermarket chain to promote it in this way, but an alternative could be for two small businesses in the same area to agree to promote each other via their till receipts, putting up flyers or posters on each other's premises or simply through word of mouth.
Nothing to do with business, but the Invitation book is the best set of money off promotions I have ever seen. No, I've got nothing to do with Invitation.
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