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March 07, 2014

Also in the news this week – 7 March 2014

Quick ways to lose followers on Twitter

Businesses on Twitter could lose 15% of new followers within just weeks unless they engage with them early, according to research by SocialBro. It says influential individuals (100,000+ followers) will lose 1-3% of new followers in the first week and 10% after three weeks, while "ordinary" individuals can expect to lose 20% of new followers in the first week and 40% over three weeks unless they make an effort to engage with these users.

UK lagging behind on gender pay equality

PwC's second Women In Work Index shows that the UK ranks 18th out of 27 OECD counties for female participation and pay, even though there are more women in work than ever before. According to the report, the UK has made a one-place improvement on last year, but its current ranking is worse than it was in 2000, when the UK was placed 14th. And, while the UK has closed the gender pay gap from 26% in 2000 to 18% in 2012, it is still above the OECD average of 16%. PwC's findings come just three months after the ONS found that the gender pay gap in Britain had widened for the first time in five years.

Lord Younger launches online copyright tool

Guidance to help people better understand copyright law and their legal rights when posting photos online has been published by the government. The new Copyright Notices Services tool aims to clarify the complexities of copyright law. Lord Younger, minister for intellectual property, said: "Every day, people of all ages use photographs and images online through social media such as Flickr, Instagram and Facebook. But all too often people don't know how copyright law affects them. They might be breaking the law without even knowing it. The new Copyright Notices Service is an innovative tool which will help simplify the complexities around copyright law, and help people use images on the internet with greater confidence."

Working mums can fill skills gap, say UK firms

New research by Regus shows that eight in ten UK firms believe that their industry misses out by not employing women after maternity leave, and two thirds say that returning mothers bring skills and experience which are difficult to find in the current market. The 2,200-strong poll of business owners and managers also reveals that 41% anticipate hiring more working mothers in the next two years, up from 26% in 2011. Respondents pinpoint flexible hours, part-time work and video conferencing as top strategies to get more mothers back into the workforce.