October 04, 2013
Is print dead? Someone tell consumers…
65% of consumers still place a lot of stock in direct mail, whilst just 36% of businesses think that consumers value printed materials, says CardsMadeEasy. According to this infographic by BOLT Insurance, many businesses are trying to force a move into social media because they think that's what consumers want, when in reality, consumers still respond to traditional direct mail. Neil Forrest, managing director of CardsMadeEasy, said: "Businesses nowadays are constantly told that print media is dead, and that they should all be looking to social media for their promotional strategies. This may be true, in part, but the consumer still trusts and believes in print media much more than businesses give them credit for."
Why nine is a magic number in customer service
New research shows that 89% of people calling a business would hang up once they had waited for nine rings. The survey of 2,000 people, commissioned by Penelope, demonstrates the importance of first impressions – with 42% of callers saying that they wouldn't call the company back if they didn't answer on the first try and 4% saying that they wouldn't even return a new business call if the line was engaged. Ed Reeves, co-founder of Penelope, said: "The difference between answering a call on the first or second ring, versus the fifth or sixth ring, is securing new business or risking losing a potential customer and damaging your reputation."
SMEs prioritise websites over social media
Small firms with an online presence are prioritising websites over social media, according to research for Verisign conducted by Merrill Research. A global poll of more than 1,000 small businesses found that 72% have a website as their primary online presence, while only 13% use social media as their main online marketing tool. In the UK, the difference is more stark. The poll found that 83% of UK SMEs prioritise a website while only 9% prefer social media. That said, 45% of UK small firms use social media in some way to market their products and services.
CYOD steals a march on BYOD
Choose-Your-Own-Device (CYOD) is outpacing Bring-Your-Own-Device (BYOD) as a business trend according to a survey of ICT decision-makers commissioned by Azzurri Communications and conducted by Shape the Future. With CYOD, the business owns the contract or SIM but they let the employees choose their own devices. The report finds that adoption of company-wide BYOD schemes has grown by 6% while CYOD has grown by 12%. And significant CYOD policies are now in operation in 31% of UK organisations, while BYOD policies are in place in only 17%.
UK insolvency rates fall
The latest Business Insolvency Index from Experian shows that business insolvency rates in August 2013 fell to 0.08% – down from 0.09% in August 2012. Nine of 11 regions saw their insolvency rate drop year-on-year, including London. The biggest falls were among companies with 51-100 employees, while larger businesses didn't fare as well. Max Firth, managing director, Experian Business Information Services, UK&I, said: "We haven't seen such a prolonged period of stability and improvement in insolvencies for a while and the figures signal an increasingly robust business population, which bodes well for growth."