Marketing essentials

A marketing team work on a business rebrand

Article

How to rebrand your small business

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Online marketing

Social media

Advertising

Brown leather wallet on a white piece of paper that says 'PROJECT'

Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care

Sales

Market research

Man holding a pen showing market research on a piece of paper on a clipboard

FAQs

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[