September 20, 2013
Impatient shoppers abandon online transactions
Almost half (45%) of UK adults have abandoned an online transaction after becoming frustrated over the length and complexity of the identity validation and security checks, according to research by Experian. It found that nearly half (47%) took their custom to a competitor after becoming irritated with the process, one in five (20%) gave up completely, while one in six (17%) tried again at a later date. Interestingly, it is pensioners who are the most patient, whereas young, single adults are mostly likely to abandon their purchases. Half of UK adults believe that transactions are becoming increasingly time-consuming (49%) and complicated (53%).
Flexibility is key issue for working parents
Less than a quarter of dads work flexibly, and only 4% work part-time, despite flexible work legislation applying equally to mums and dads, according to a survey by Workingmums.co.uk. However, 41% of women said they would consider sharing their maternity leave with their partners when shared parenting legislation comes into effect in 2014. For those not in work, lack of appropriate flexible working is still the number one barrier to their return, with the cost of childcare coming second. However, despite the importance women placed on flexible working, 44% of women on maternity leave had not discussed flexible working with their employer.
Shoppers plan an online Christmas
There are less than 100 days left until Christmas, and 34% of us have already bought at least one gift according to new research by OnePoll for Retail Assist. And the survey shows that online Christmas shopping is increasingly becoming the norm. Whilst 57% expect to shop using a mixture of online and offline shopping, 25% of consumers are expected to do all of their shopping online and only 15% of shoppers say they will buy all their Christmas gifts in-store. The research shows that online shoppers typically spend 35 minutes browsing online per gift, with most (42%) using their laptop. In addition, 37% of consumers expect to use Click & Collect services.
B2B firms must up their game with ecommerce
B2B firms must adapt to changing customer expectations, driven by trends such as smartphone usage, social media and the consumerisation of IT, according to the 2013 E-commerce Report from Intershop. The research shows that 49% of respondents agreed that bringing business buyers from offline to online could result in a higher overall bottom line. 44% expected higher average basket values and 43% said bringing buyers online could result in more return customers and higher brand loyalty. Of the 400 B2B organisations surveyed, 92% already sell online and 23% are planning to increase the amount they sell online by a further 40% or more. In addition, 65% are planning to create a mobile-optimised version of their ecommerce site, and 56% plan to create a mobile app that allows business buyers to buy and track orders.
O2 to promote Small Business Saturday
O2 has given its support to Small Business Saturday, the UK's first dedicated day focused on small businesses, which will take place on Saturday 7 December. Small Business Saturday has been championed by Chuka Umunna, the Shadow Secretary of State for Business, Innovation and Skills and is supported by the Prime Minister. The campaign will highlight small business success and encourage consumers to shop locally. O2 will assist in promoting Small Business Saturday through its social media platforms so that its 23 million customers are updated on how they can become involved with the initiative. Other organisations supporting Small Business Saturday include the Federation of Small Businesses, Association of Convenience Stores, Ingenious Britain, American Express and Aldermore Bank.