Press and directory advertising

If carefully targeted, advertising in the press and trade directories can be an affordable and effective marketing tool for small businesses.

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ARTICLE

Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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ARTICLE

Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

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TOOL

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

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ARTICLE

Ten ways to advertise on a budget

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.