Media advertising strategy

John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” These days you can measure results.

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ARTICLE

Media advertising strategy - overview

John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” These days you can measure results.

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ARTICLE

Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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TOOL

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

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FAQS

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

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ARTICLE

Ten ways to advertise on a budget

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.