Media advertising

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

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Media advertising - overview

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

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ARTICLE

Writing an advertisement - overview

Our guide to the basics of writing a successful advert, from grabbing attention to getting your message across and encouraging a response.

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Sponsorship - overview

Corporate sponsorship can position your business as an expert in your field, or one with strong community links. How sponsorship could work for you.

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Media advertising strategy - overview

How to make sure your advertising is planned well for the best return on investment - from understanding your audience to measuring responses.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Writing an advertisement

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

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Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

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FAQS

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

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Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

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Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

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How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

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Local sponsorship is good for business

Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.

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Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

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ARTICLE

Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

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VIDEO

TV ads - what works?

Get inspiration from this gallery of TV advertisements and think about how you could make advertising work for your own business.

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FAQS

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement — these FAQs will help you get it right.