Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

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Media advertising - overview

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

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Writing an advertisement - overview

The key to writing a successful ad is knowing what your audience wants. Be clear on what you can offer them and what you are trying to achieve.

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Sponsorship - overview

Sponsorship is a tried-and-tested way for firms to raise their profile and attract new business. Sports and charity sponsorship are common strategies.

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Media advertising strategy - overview

John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” These days you can measure results.

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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FAQS

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement — these FAQs will help you get it right.

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Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

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Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.