Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

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Media advertising - overview

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

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Writing an advertisement - overview

The key to writing a successful ad is knowing what your audience wants. Be clear on what you can offer them and what you are trying to achieve.

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Sponsorship - overview

Sponsorship is a tried-and-tested way for firms to raise their profile and attract new business. Sports and charity sponsorship are common strategies.

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Media advertising strategy - overview

John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” These days you can measure results.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

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Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?