Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

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Media advertising - overview

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

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Writing an advertisement - overview

Our guide to the basics of writing a successful advert, from grabbing attention to getting your message across and encouraging a response.

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Sponsorship - overview

Corporate sponsorship can position your business as an expert in your field, or one with strong community links. How sponsorship could work for you.

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Media advertising strategy - overview

How to make sure your advertising is planned well for the best return on investment - from understanding your audience to measuring responses.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Writing an advertisement

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

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FAQS

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.