Marketing essentials

Diverse group of male and female business people

Article

Marketing and sales recruitment

Marketing and sales recruitment is a vital part of building a solid marketing and sales team that can move your business to the next level.

Online marketing

Social media

Advertising

Female business owner writing an advertisement for her business

FAQs

Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Customer care

Envelope containing confidential data inside

Article

Data protection: your obligations

The EU General Data Protection Regulations lay down strict rules about the use of personal information. There are significant fines for failure to follow the rules.

Sales

An annoyed man stands with his arms crossed

Article

Understand body language in business

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research

'Performance' written on blackbaord and measured by a tapemeasure

Article

Essential guide to benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[